Rascasse Audience Intelligence

The B-52's Audience in United States

A data profile of the people who buy, follow and care about The B-52's in United States — modelled from more than twelve digital signal sources. The B-52's has an estimated audience of 241,466 people in United States.

#889among Band in United States#13479among Person in United States#7882in Music & Radio

The average The B-52's fan in United States is 48.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Billy Idol, Eurythmics, Wham!, with strongest over-indexing on Billy Idol (55.39× the country average).

Demographically, the The B-52's audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The B-52's fan in United States is more male, around 48.2 years old, with strong Sustainability tendencies and a notable affinity for Billy Idol.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The B-52's profile in United States.

Audience size
241K
in United States
Gender
40.4%♀
59.6% male
Age
48.2
average years
Country rank
#53723
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The B-52's fans

40.4% are female, 59.6% are male, average age 48.2.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for The B-52's audience in United States
MetricValue
Female40.4%
Male59.6%
Average age48.2
Estimated audience size241,466
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the The B-52's audience in United States
Age bracketShare%
16-197%
20-297%
30-3912%
40-4935%
50+39%
Fig. 04

Worldwide distribution

49.6%

of the worldwide The B-52's audience comes from United States.

Worldwide audience distribution share by country for The B-52's
CountryShare
United States49.6%
United Kingdom15.6%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The B-52's audience in United States is strongest.

Fig. 05

Top regions by affinity

The B-52's fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.30×
02New Hampshire~2K1.25×
03Michigan~10K1.22×
04Oregon~5K1.21×
05Georgia~10K1.18×
06Maine~2K1.16×
07California~50K1.13×
08Pennsylvania~10K1.12×
09Washington~8K1.10×
10Rhode Island~1K1.10×
11Ohio~10K1.06×
12Nevada~4K1.06×
13North Carolina~10K1.05×
14New Jersey~10K1.05×
15Connecticut~4K1.05×
16Vermont<1K1.05×
17Minnesota~5K1.02×
18Kansas~3K1.02×
19Idaho~2K1.02×
20New Mexico~2K1.02×
21Colorado~6K1.01×
22Wisconsin~6K1.01×
23West Virginia~2K1.01×
24Tennessee~8K1.00×
25Missouri~6K1.00×
26North Dakota<1K1.00×
27Arizona~8K0.99×
28Alabama~5K0.99×
29South Carolina~6K0.98×
30Kentucky~5K0.97×
31Montana~1K0.97×
32Illinois~10K0.96×
33Oklahoma~4K0.96×
34Alaska<1K0.96×
35Nebraska~2K0.95×
36South Dakota<1K0.95×
37Indiana~6K0.94×
38Maryland~6K0.94×
39Utah~3K0.94×
40Delaware<1K0.93×
41New York~20K0.92×
42Iowa~3K0.92×
43Arkansas~3K0.92×
44Texas~30K0.91×
45Virginia~8K0.90×
46Louisiana~4K0.90×
47Mississippi~3K0.90×
48Hawaii~1K0.90×
49Washington, District of Columbia~1K0.89×
50Florida~20K0.81×
Fig. 06

Affinity by region

Affinity by region — The B-52's, United States
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The B-52's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The B-52's audience
#·InterestCategoryAffinity×
01EurythmicsMusic & Radio158.00×
02INXSMusic & Radio94.06×
03Wham!Music & Radio75.84×
04Culture ClubMusic & Radio72.59×
05Spandau BalletMusic & Radio58.55×
06Billy IdolMusic & Radio55.39×
07Debbie HarryMusic & Radio51.93×
08MorrisseyMusic & Radio40.15×
09Men at WorkMusic & Radio37.32×
10Peter GabrielMusic & Radio35.07×
11Huey LewisMovies & TV30.51×
12JamiroquaiMusic & Radio28.20×
13Bryan AdamsMusic & Radio26.58×
14Tears for FearsMusic & Radio25.26×
15Duran DuranMusic & Radio23.02×
16The HivesMusic & Radio22.37×
17Donny OsmondMusic & Radio20.80×
18Iggy PopMusic & Radio19.97×
19Boy GeorgeMusic & Radio17.86×
20Genesis (band)Music & Radio13.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The B-52's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The B-52's audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.81×
PatriotismCONSERVATISM1.79×
IndividualismJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The B-52's audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Healthy LifestyleBALANCE0.73×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The B-52's have in United States?

The B-52's has an estimated audience of 241,466 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The B-52's fans?

40.4% of The B-52's fans are female, 59.6% are male, with an average age of 48.2 years.

03

Which brands do The B-52's fans like most?

The B-52's fans show strongest brand affinity for Billy Idol (55.39×), Eurythmics (158×), and Wham! (75.84×) over the country average.

04

Where do The B-52's fans live in United States?

The B-52's fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The B-52's fans also like?

Beyond The B-52's itself, the audience over-indexes on Eurythmics (158×), Wham! (75.84×), INXS (94.06×), and Debbie Harry (51.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The B-52's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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