A data profile of the people who buy, follow and care about The B-52's in United Kingdom — modelled from more than twelve digital signal sources. The B-52's has an estimated audience of 75,756 people in United Kingdom.
The B-52's has an estimated audience of 75,756 people in United Kingdom. 41.1% are female, 58.9% are male, average age 51.1. Top brand affinities: Billy Joel, Boy George, Billy Idol, Joy Division, Depeche Mode.
Top brand affinities include Billy Joel, Boy George, Billy Idol, with strongest over-indexing on Billy Joel (57.48× the country average).
Demographically, the The B-52's audience skews more male with an average age of 51.1, and over-indexes on personality traits such as Tradition, Individualism.
The typical The B-52's fan in United Kingdom is more male, around 51.1 years old, with strong Tradition tendencies and a notable affinity for Billy Joel.
The key figures that characterise the The B-52's profile in United Kingdom.
41.1% are female, 58.9% are male, average age 51.1.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 51.1 |
| Estimated audience size | 75,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 6% | |
| 30-39 | 9% | |
| 40-49 | 31% | |
| 50+ | 51% |
of the worldwide The B-52's audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 49.5% |
| United Kingdom | 15.5% |
| Brazil | 5.8% |
The strongest cross-interests of the The B-52's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Billy Joel | Music & Radio | 57.48× | ||
| 02 | Billy Idol | Music & Radio | 45.90× | ||
| 03 | Joy Division | Music & Radio | 40.01× | ||
| 04 | Eurythmics | Music & Radio | 37.17× | ||
| 05 | Erasure | Music & Radio | 30.33× | ||
| 06 | New Kids on the Block | Music & Radio | 29.60× | ||
| 07 | Sting (musician) | Music & Radio | 28.64× | ||
| 08 | Depeche Mode | Music & Radio | 27.38× | ||
| 09 | Boy George | Music & Radio | 25.90× | ||
| 10 | Def Leppard | Music & Radio | 25.65× | ||
| 11 | Simple Minds | Music & Radio | 25.26× | ||
| 12 | Seal | Music & Radio | 21.84× | ||
| 13 | Debbie Harry | Music & Radio | 19.87× | ||
| 14 | Kate Bush | Music & Radio | 16.28× | ||
| 15 | Duran Duran | Music & Radio | 15.70× | ||
| 16 | Madonna | Music & Radio | 13.44× | ||
| 17 | Take That | Music & Radio | 12.60× | ||
| 18 | Bob Dylan | Music & Radio | 10.19× | ||
| 19 | Kylie Minogue | Music & Radio | 9.80× | ||
| 20 | Michael Jackson | Music & Radio | 5.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.14× | |
| Individualism | JOY | 1.80× | |
| Spirituality | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.74× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The B-52's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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