Rascasse Audience Intelligence

The Great British Bake Off Viewer Demographics in United States

The Great British Bake Off has an estimated audience of 1.6M people in United States.

#383among TV series in United States
#1281among movies & series in United States#2982in Movies & TV

The average The Great British Bake Off fan in United States is 36.4 years old, more female, and lives primarily in California.

Its fans are 2.4 years younger than the group average of 38.8.

Women make up 68.9% of the fan base, 13.2 percentage points more than the group average.

Interest is seasonal: September, October and November account for 43% of the year's searches, February is the quietest month.

Most fans live in California, New York, Texas.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
68.9%♀
31.1% male
Age
36.4
average years
Country rank
#17545
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Great British Bake Off viewers

68.9% are female, 31.1% are male, average age 36.4.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for The Great British Bake Off audience in United States
MetricValue
Female68.9%
Male31.1%
Average age36.4
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the The Great British Bake Off audience in United States
Age bracketShare%
16-2428%
25-3422%
35-4419%
45-5417%
55+14%
Fig. 04

Worldwide distribution

24.7%

of the worldwide The Great British Bake Off audience comes from United States.

Worldwide audience distribution share by country for The Great British Bake Off
CountryShare
United Kingdom46.9%
United States24.7%
Australia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Great British Bake Off fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.62×
02Utah~20K1.55×
03Washington~50K1.43×
04Maine~9K1.34×
05Idaho~10K1.32×
06Vermont~4K1.31×
07New Hampshire~8K1.26×
08Minnesota~30K1.24×
09Colorado~30K1.19×
10Massachusetts~40K1.18×
11Montana~6K1.11×
12Wisconsin~30K1.08×
13Connecticut~20K1.07×
14Alaska~4K1.06×
15Rhode Island~5K1.05×
16Kansas~10K1.04×
17Missouri~30K1.02×
18Indiana~30K0.99×
19Ohio~50K0.97×
20North Carolina~50K0.97×
21Michigan~50K0.97×
22Virginia~40K0.97×
23Tennessee~30K0.97×
24Arkansas~10K0.97×
25Iowa~10K0.96×
26Kentucky~20K0.94×
27North Dakota~3K0.94×
28Arizona~30K0.93×
29Pennsylvania~60K0.92×
30Maryland~30K0.92×
31Oklahoma~20K0.92×
32Nebraska~9K0.92×
33South Dakota~4K0.92×
34Washington, District of Columbia~3K0.92×
35Illinois~50K0.91×
36West Virginia~8K0.91×
37New Mexico~9K0.90×
38California~200K0.89×
39Hawaii~6K0.88×
40Delaware~4K0.88×
41South Carolina~20K0.87×
42New York~80K0.86×
43Alabama~20K0.81×
44New Jersey~40K0.80×
45Nevada~10K0.79×
46Georgia~40K0.77×
47Florida~80K0.76×
48Mississippi~10K0.76×
49Louisiana~20K0.75×
50Texas~80K0.74×
Fig. 06

Affinity by region

Affinity by region — The Great British Bake Off, United States
0.74×1.00×1.62×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Great British Bake Off over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-great-british-bake-off-119405” · Methodology