Rascasse Audience Intelligence

The Great British Bake Off Audience in United States

Name: The Great British Bake Off — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about The Great British Bake Off in United States — modelled from more than twelve digital signal sources. The Great British Bake Off has an estimated audience of 1,488,207 people in United States.

#319among TV series in United States #1203among Movie / TV Show / Series in United States #2969in Movies & TV

The average The Great British Bake Off fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Great British Bake Off profile in United States.

Audience size

1.5M

in United States

Gender

68.9%♀

31.1% male

Age

35.7

average years

Country rank

#17875

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of The Great British Bake Off viewers

68.9% are female, 31.1% are male, average age 35.7.

Fig. 02

Gender split

68.9%

Female

31.1%

Male

Demographic split for The Great British Bake Off audience in United States
Metric	Value
Female	68.9%
Male	31.1%
Average age	35.7
Estimated audience size	1,488,207

Fig. 03

Age distribution

Age distribution of the The Great British Bake Off audience in United States
Age bracket	Share	%
16-19		28%
20-29		22%
30-39		19%
40-49		17%
50+		14%

Fig. 04

Worldwide distribution

30.7%

of the worldwide The Great British Bake Off audience comes from United States.

Worldwide audience distribution share by country for The Great British Bake Off
Country	Share
United Kingdom	43.5%
United States	30.7%
Canada	3.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Great British Bake Off audience in United States is strongest.

Fig. 05

Top regions by affinity

The Great British Bake Off fans by region: top regions in United States
#	Region	Reach	×
01	Oregon	~30K	1.62×
02	Utah	~20K	1.55×
03	Washington	~40K	1.43×
04	Maine	~7K	1.34×
05	Idaho	~10K	1.32×
06	Vermont	~3K	1.31×
07	New Hampshire	~7K	1.26×
08	Minnesota	~30K	1.24×
09	Colorado	~30K	1.19×
10	Massachusetts	~30K	1.18×
11	Montana	~5K	1.11×
12	Wisconsin	~20K	1.08×
13	Connecticut	~20K	1.07×
14	Alaska	~3K	1.06×
15	Rhode Island	~5K	1.05×
16	Kansas	~10K	1.04×
17	Missouri	~20K	1.02×
18	Indiana	~30K	0.99×
19	Ohio	~40K	0.97×
20	North Carolina	~40K	0.97×
21	Michigan	~40K	0.97×
22	Virginia	~30K	0.97×
23	Tennessee	~30K	0.97×
24	Arkansas	~10K	0.97×
25	Iowa	~10K	0.96×
26	Kentucky	~20K	0.94×
27	North Dakota	~3K	0.94×
28	Arizona	~30K	0.93×
29	Pennsylvania	~50K	0.92×
30	Maryland	~20K	0.92×
31	Oklahoma	~20K	0.92×
32	Nebraska	~7K	0.92×
33	Washington, District of Columbia	~4K	0.92×
34	South Dakota	~3K	0.92×
35	Illinois	~40K	0.91×
36	West Virginia	~6K	0.91×
37	New Mexico	~7K	0.90×
38	California	~100K	0.89×
39	Hawaii	~6K	0.88×
40	Delaware	~4K	0.88×
41	South Carolina	~20K	0.87×
42	New York	~70K	0.86×
43	Alabama	~20K	0.81×
44	New Jersey	~30K	0.80×
45	Nevada	~10K	0.79×
46	Georgia	~30K	0.77×
47	Florida	~80K	0.76×
48	Mississippi	~9K	0.76×
49	Louisiana	~10K	0.75×
50	Texas	~90K	0.74×

Affinity by region — The Great British Bake Off, United States

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Great British Bake Off. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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