Rascasse Audience Intelligence

The Pretty Reckless Audience in United States

A data profile of the people who buy, follow and care about The Pretty Reckless in United States — modelled from more than twelve digital signal sources. The Pretty Reckless has an estimated audience of 640,202 people in United States.

#447among Band in United States#7467among Person in United States#4325in Music & Radio

The average The Pretty Reckless fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Demographically, the The Pretty Reckless audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Pretty Reckless profile in United States.

Audience size
640K
in United States
Gender
45.2%♀
54.8% male
Age
38.1
average years
Country rank
#31583
Person in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Pretty Reckless fans

45.2% are female, 54.8% are male, average age 38.1.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for The Pretty Reckless audience in United States
MetricValue
Female45.2%
Male54.8%
Average age38.1
Estimated audience size640,202
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the The Pretty Reckless audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3922%
40-4925%
50+12%
Fig. 04

Worldwide distribution

36.5%

of the worldwide The Pretty Reckless audience comes from United States.

Worldwide audience distribution share by country for The Pretty Reckless
CountryShare
United States36.5%
Germany10.4%
Brazil9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Pretty Reckless audience in United States is strongest.

Fig. 05

Top regions by affinity

The Pretty Reckless fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~4K1.45×
02Nevada~10K1.42×
03Wyoming~1K1.41×
04Wisconsin~10K1.37×
05Iowa~8K1.37×
06Idaho~5K1.36×
07West Virginia~4K1.36×
08Montana~3K1.35×
09Maine~3K1.32×
10North Dakota~2K1.29×
11Missouri~10K1.24×
12Ohio~30K1.23×
13Indiana~20K1.23×
14Kentucky~10K1.23×
15Michigan~20K1.22×
16South Dakota~2K1.21×
17Oklahoma~9K1.18×
18Utah~7K1.16×
19Kansas~6K1.16×
20Minnesota~10K1.13×
21Colorado~10K1.10×
22Nebraska~4K1.09×
23Tennessee~20K1.08×
24Alaska~2K1.03×
25Pennsylvania~20K1.02×
26Oregon~8K1.02×
27Arkansas~6K1.01×
28Washington~10K0.99×
29Alabama~9K0.94×
30New Mexico~3K0.94×
31Arizona~10K0.89×
32North Carolina~20K0.85×
33Rhode Island~2K0.84×
34Illinois~20K0.83×
35Mississippi~5K0.81×
36Massachusetts~10K0.79×
37Virginia~10K0.77×
38South Carolina~8K0.77×
39Delaware~1K0.76×
40Maryland~9K0.74×
41Connecticut~5K0.74×
42Louisiana~7K0.73×
43Texas~40K0.67×
44Georgia~10K0.66×
45Florida~30K0.62×
46New Jersey~10K0.62×
47Washington, District of Columbia~1K0.61×
48New York~20K0.58×
49Hawaii~2K0.58×
50California~40K0.54×
Fig. 06

Affinity by region

Affinity by region — The Pretty Reckless, United States
0.54×1.00×1.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Pretty Reckless audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Pretty Reckless audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.00×
Healthy LifestyleBALANCE1.00×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Pretty Reckless audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.00×
Healthy LifestyleBALANCE1.00×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See The Pretty Reckless audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pretty Reckless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →