The Pretty Reckless Audience in United States

The Pretty Reckless logo

The Pretty Reckless has an estimated audience of 699,562 people in United States. 45.2% are female, 54.8% are male, average age 38.1. Top regions: California, Texas, Florida.

The average The Pretty Reckless fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the The Pretty Reckless audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Tradition.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Pretty Reckless fans

Demographic split for The Pretty Reckless audience in United States
MetricValue
Female45.2%
Male54.8%
Average age38.1
Estimated audience size699,562

Top regions in United States

Top regions ranked by reach for The Pretty Reckless in United States
RegionReachAffinity
California46,5180.6×
Texas42,6400.71×
Florida31,3870.66×
Ohio28,0291.3×
Pennsylvania23,7891.01×
New York22,2110.57×
Michigan21,6731.18×
Illinois19,4100.83×
North Carolina16,2970.77×
Tennessee15,9201.13×
Indiana14,9081.17×
Georgia14,7620.69×
Washington13,5500.97×
Virginia13,3590.78×
Missouri13,0881.16×
Wisconsin12,9221.23×
Minnesota12,8371.28×
Nevada12,5681.86×
Arizona11,9340.84×
Colorado11,3451.03×
Kentucky11,1731.27×
Massachusetts10,6500.77×
New Jersey9,9680.56×
Oklahoma9,2521.19×
Iowa8,3641.45×
Maryland8,3490.69×
Alabama8,1720.84×
Oregon8,003
South Carolina7,8310.74×
Utah7,8111.25×
Louisiana6,2360.69×
Arkansas6,0831.06×
Kansas5,9531.08×
Connecticut5,0940.73×
Idaho4,8961.4×
West Virginia4,4341.36×
Mississippi4,3370.75×
New Hampshire3,8291.39×
Nebraska3,8231.09×
Maine3,3561.34×
New Mexico3,2530.93×
Montana2,7571.42×
South Dakota2,0151.25×
North Dakota1,9361.35×
Rhode Island1,8790.84×
Wyoming1,5281.47×
Alaska1,5051.01×
Hawaii1,1960.4×
Vermont1,0850.88×
Delaware1,0420.54×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Pretty Reckless audience
TraitClusterScore
ExtroversionTHRILL1.71
TraditionCONSERVATISM1.25
Social Media UsageJOY1.19
IndulgenceJOY1.07
Sports ActivityPOWER1.07
Convenience OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for The Pretty Reckless
CountryShare
United States40.7%
Brazil9.2%
Germany7.9%

See The Pretty Reckless audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pretty Reckless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.