Theory Audience in United States

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Theory has an estimated audience of 11,502,138 people in United States. 57.7% are female, 42.3% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Mothercare, Nationality, 3D printing, Urban Outfitters.

The average Theory fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Mothercare, Nationality, with strongest over-indexing on Lulu 黃路梓茵 (5.22× the country average). Demographically, the Theory audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Theory fans

Demographic split for Theory audience in United States
MetricValue
Female57.7%
Male42.3%
Average age39.6
Estimated audience size11,502,138

Audience persona

The typical Theory fan in United States is more female, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Theory in United States
RegionReachAffinity
California2,167,2811.71×
New York1,972,1933.07×
Texas1,012,1051.02×
Florida862,2841.11×
Illinois813,5252.12×
New Jersey506,6961.73×
Massachusetts475,7342.1×
Pennsylvania426,1781.1×
Georgia387,4481.09×
Virginia332,9321.19×
North Carolina281,4910.81×
Washington271,6331.18×
Michigan242,6510.81×
Ohio242,1520.68×
Maryland229,4561.16×
Connecticut218,3801.89×
Arizona187,3470.8×
Tennessee161,7810.7×
Indiana147,7540.7×
Colorado136,6090.75×
Oregon129,4510.98×
Missouri125,7730.68×
Alabama122,4810.76×
Minnesota120,2930.73×
South Carolina114,9300.66×
Wisconsin104,8280.61×
Washington, District of Columbia104,6483.03×
Louisiana104,2640.7×
Nevada100,6690.9×
Kentucky89,8680.62×
Oklahoma88,4820.69×
New Hampshire68,0581.5×
Utah66,9150.65×
Mississippi65,6800.69×
Arkansas59,2320.63×
Kansas58,6670.65×
Iowa54,8040.58×
Maine51,2041.24×
Hawaii43,7620.89×
New Mexico36,9050.64×
Rhode Island35,3820.97×
Idaho35,3650.61×
Nebraska33,6720.58×
West Virginia32,7060.61×
Vermont24,9491.24×
Delaware23,8640.75×
Montana21,2950.67×
Alaska16,7970.68×
South Dakota13,2840.5×
North Dakota11,2380.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Theory audience
BrandAffinityCategory
Lulu 黃路梓茵5.22×Movies & TV
Mothercare5.9×Kids & Family
Nationality2.35×Politics & Society
3D printing2.33×Technology & Electronics
Urban Outfitters1.59×Shopping
Home equity1.53×Home & Garden
Progressive rock1.6×Music & Radio
Natural rubber1.52×Cars & Mobility
Bank account1.73×Business & Career
JDSU2.07×Business & Career
Guy Fieri2.36×Movies & TV
Regional styles of Mexican music1.56×Music & Radio
Kendra Scott1.51×Fashion & Accessoires
Jesse Plemons1.71×Movies & TV
Home Bargains5.22×Shopping
Home staging2.27×Home & Garden
Cam Ward1.62×Sports
Voltron: Legendary Defender6.57×Movies & TV
Nuts (film)2.37×Movies & TV
Canis4.03×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Theory audience
TraitClusterScore
SustainabilityBALANCE1.7
IndividualismJOY1.55
Urban LifestyleOPEN1.46
PatriotismCONSERVATISM1.45
MindfulnessBALANCE1.44
SpiritualityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Theory
CountryShare
United States18.8%
Italy7.5%
Brazil7.2%

See Theory audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Theory have in United States?

Theory has an estimated audience of 11,502,138 people in United States, concentrated in California and New York.

What is the gender split and age of Theory fans?

57.7% of Theory fans are female, 42.3% are male, with an average age of 39.6 years.

Which brands do Theory fans like most?

Theory fans show strongest brand affinity for Lulu 黃路梓茵 (5.22×), Mothercare (5.9×), and Nationality (2.35×) over the country average.

Where do Theory fans live in United States?

Theory fans in United States are most concentrated in California (reach 2,167,281), New York (reach 1,972,193), and Texas (reach 1,012,105). These three regions account for the largest share of the active audience.

What other brands do Theory fans also like?

Beyond Theory itself, the audience over-indexes on Mothercare (5.9×), Nationality (2.35×), 3D printing (2.33×), and Urban Outfitters (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.