Popularity ranking · United States

The 100 most popular Software in United States

This curated ranking covers the 100 largest software in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 159 software tracked in United States, the 100 ranked here account for the largest measured audience reach. Microsoft, Exxon and Allstate lead the list with a combined estimated audience of 49M people. Across all 100 entries the average audience size is 1.6M, and the largest, Microsoft, reaches around 26M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each software, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Jinja 104k 40.3 46.4% Software
77 Earthship 102k 38.8 55.0% Software
78 Steadicam 101k 34.0 33.0% Software
79 Red Gate 94k 39.2 83.0% Software
80 Evenflo Baby 92k 30.3 93.2% Software
81 Uni-ball 92k 36.7 61.6% Software
82 Dinky Toys 90k 42.4 68.8% Software
83 Nikkor 88k 37.5 35.8% Software
84 Nexcare 87k 44.5 75.0% Software
85 Swedish Hasbeens 82k Software
86 E Ink 79k 36.5 35.7% Software
87 HP ZBook 76k 33.7 52.0% Software
88 MBank 73k 30.6 30.8% Software
89 Tetra Pak 73k 31.6 60.2% Software
90 Trino 71k 39.6 44.7% Software
91 Intel Core 67k 34.3 32.9% Software
92 Honey Maid 64k 30.0 40.2% Software
93 BeagleBoard 62k 35.9 47.5% Software
94 Avira 61k 30.4 46.9% Software
95 Pepsi ONE 60k 40.1 46.1% Software
96 Sanostol 56k 44.6 61.0% Software
97 ThinkCentre 54k 33.2 48.9% Software
98 EZ-Link 51k 35.8 34.7% Software
99 RME Audio 48k 36.2 27.6% Software
100 Playaway 45k Software

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular software compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each software by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest software in United States?

Microsoft currently leads with an estimated audience of 26M people in United States.

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