Popularity ranking · United States

The 100 most popular Software in United States

This curated ranking covers the 100 largest software in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 159 software tracked in United States, the 100 ranked here account for the largest measured audience reach. Microsoft, Exxon and Allstate lead the list with a combined estimated audience of 49M people. Across all 100 entries the average audience size is 1.6M, and the largest, Microsoft, reaches around 26M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each software, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 AutoCAD 1.3M 38.4 28.3% Software
27 WebEx 1.3M 43.3 43.8% Software
28 Mac OS 1.1M 37.6 37.9% Software
29 Google Antigravity 982k 36.9 51.2% Software
30 Shopkins 962k 38.5 78.4% Software
31 ThinkPad 944k 42.3 29.0% Software
32 AVG (software) 857k 40.5 56.5% Software
33 VMware 845k 43.5 40.2% Software
34 Atlassian 826k 38.6 44.1% Software
35 Cadence 799k 34.1 70.5% Software
36 Red Hat 688k 45.5 39.2% Software
37 Hooked on Phonics 682k 39.3 86.6% Software
38 Swanson 667k 46.1 51.7% Software
39 Armor All 661k 45.5 18.0% Software
40 Cabbage Patch Kids 642k 39.9 72.0% Software
41 Canon PowerShot 605k 45.1 27.2% Software
42 Boot Camp (software) 583k 35.5 62.0% Software
43 Sprout Social 561k 40.4 48.9% Software
44 United Express 502k 38.5 40.6% Software
45 HCL Technologies 470k 41.3 57.0% Software
46 HP EliteBook 443k 42.1 32.4% Software
47 Infosys 393k 33.8 57.9% Software
48 IMovie 388k 33.9 45.1% Software
49 Dell Inspiron 384k 42.6 30.6% Software
50 Ever After High 355k 28.5 61.1% Software

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular software compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each software by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest software in United States?

Microsoft currently leads with an estimated audience of 26M people in United States.

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