Hooked on Phonics Audience in United States

Hooked on Phonics has an estimated audience of 671,660 people in United States. 86.6% are female, 13.4% are male, average age 39.3. Top regions: Texas, California, Florida. Top brand affinities: Khan Academy, Humidifier, Capital One, Google Maps, This Is Us (TV series).

The average Hooked on Phonics fan in United States is 39.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Khan Academy, Humidifier, Capital One, with strongest over-indexing on Khan Academy (32.85× the country average). Demographically, the Hooked on Phonics audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Software

Demographics of Hooked on Phonics fans

Demographic split for Hooked on Phonics audience in United States
MetricValue
Female86.6%
Male13.4%
Average age39.3
Estimated audience size671,660

Audience persona

The typical Hooked on Phonics fan in United States is more female, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Hooked on Phonics in United States
RegionReachAffinity
Texas66,7881.16×
California55,3810.75×
Florida51,3211.13×
New York32,4200.86×
Georgia30,1101.46×
North Carolina25,1161.24×
Ohio22,0861.07×
Pennsylvania20,2430.9×
Illinois20,0640.9×
Michigan19,6421.12×
Tennessee18,4731.37×
Virginia17,6981.08×
Indiana13,9521.14×
New Jersey13,9380.82×
Alabama13,8711.48×
South Carolina13,3321.32×
Maryland12,5861.09×
Missouri12,5801.16×
Arizona12,3810.9×
Louisiana12,0181.39×
Washington11,4250.85×
Kentucky11,0951.32×
Oklahoma9,8171.32×
Massachusetts9,1290.69×
Mississippi8,9751.62×
Colorado8,9510.85×
Wisconsin7,9030.78×
Arkansas7,1971.3×
Minnesota6,9260.72×
Nevada6,4040.99×
Oregon6,3220.82×
Connecticut5,8430.87×
Kansas5,0710.96×
Utah4,9580.82×
Iowa4,4290.8×
West Virginia3,9801.27×
Idaho3,6891.1×
New Mexico2,9790.88×
Nebraska2,5870.77×
Hawaii2,2510.78×
New Hampshire2,1450.81×
Maine2,0700.86×
Montana1,7860.96×
Delaware1,7810.96×
Alaska1,6031.12×
Washington, District of Columbia1,4580.72×
Rhode Island1,3910.65×
South Dakota1,2390.8×
North Dakota1,1880.86×
Wyoming8420.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hooked on Phonics audience
BrandAffinityCategory
Khan Academy32.85×Business & Career
Humidifier31.8×Home & Garden
Capital One5.69×Business & Career
Google Maps5.51×Internet & Social Media
This Is Us (TV series)20.01×Movies & TV
Indeed.com5.41×Business & Career
Full House20.01×Movies & TV
DeviantArt7.16×Internet & Social Media
Circle K6.84×Shopping
Horoscope9.03×Health
Teletubbies20.88×Kids & Family
Kendra Scott9.86×Fashion & Accessoires
AccuWeather5.94×Home & Garden
Alexandra Daddario9.55×Movies & TV
Jane the Virgin18.1×Movies & TV
Enterprise Rent-A-Car5.45×Cars & Mobility
Best Buy3.52×Shopping
Google News4.84×News
Beetlejuice3.94×Movies & TV
Luxury Travel10.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hooked on Phonics audience
TraitClusterScore
Luxury OrientationPREMIUM2.84
Price SensitivityPREMIUM1.53
Family OrientationCONSERVATISM1.49
Risk AppetiteTHRILL1.46
Community OrientationOPEN1.36
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Hooked on Phonics
CountryShare
United States86.4%
Canada2.9%
Japan2.1%

See Hooked on Phonics audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Hooked on Phonics have in United States?

Hooked on Phonics has an estimated audience of 671,660 people in United States, concentrated in Texas and California.

What is the gender split and age of Hooked on Phonics fans?

86.6% of Hooked on Phonics fans are female, 13.4% are male, with an average age of 39.3 years.

Which brands do Hooked on Phonics fans like most?

Hooked on Phonics fans show strongest brand affinity for Khan Academy (32.85×), Humidifier (31.8×), and Capital One (5.69×) over the country average.

Where do Hooked on Phonics fans live in United States?

Hooked on Phonics fans in United States are most concentrated in Texas (reach 66,788), California (reach 55,381), and Florida (reach 51,321). These three regions account for the largest share of the active audience.

What other brands do Hooked on Phonics fans also like?

Beyond Hooked on Phonics itself, the audience over-indexes on Humidifier (31.8×), Capital One (5.69×), Google Maps (5.51×), and This Is Us (TV series) (20.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hooked on Phonics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.