Rascasse Audience Intelligence

Hooked on Phonics Target Market in United States

A data profile of the people who buy, follow and care about Hooked on Phonics in United States — modelled from more than twelve digital signal sources. Hooked on Phonics has an estimated audience of 682,253 people in United States.

#37among Software in United States#3131among Brand in United States#506in Kids & Family

The average Hooked on Phonics fan in United States is 39.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Discount stores, Mortgage loans, Pizza Hut, with strongest over-indexing on Discount stores (4.98× the country average).

Demographically, the Hooked on Phonics audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hooked on Phonics fan in United States is more female, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Discount stores.

Category: Kids & Family · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hooked on Phonics profile in United States.

Audience size
682K
in United States
Gender
86.6%♀
13.4% male
Age
39.3
average years
Country rank
#30380
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hooked on Phonics

86.6% are female, 13.4% are male, average age 39.3.

Fig. 02

Gender split

86.6%
Female
13.4%
Male
Demographic split for Hooked on Phonics audience in United States
MetricValue
Female86.6%
Male13.4%
Average age39.3
Estimated audience size682,253
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Hooked on Phonics audience in United States
Age bracketShare%
16-197%
20-2928%
30-3933%
40-4920%
50+12%
Fig. 04

Worldwide distribution

84.6%

of the worldwide Hooked on Phonics audience comes from United States.

Worldwide audience distribution share by country for Hooked on Phonics
CountryShare
United States84.6%
Canada2.8%
India2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hooked on Phonics audience in United States is strongest.

Fig. 05

Top regions by affinity

Hooked on Phonics customers by region in United States
#RegionReachAffinity×
01Mississippi~9K1.65×
02Alabama~10K1.46×
03Georgia~30K1.40×
04Louisiana~10K1.40×
05West Virginia~4K1.33×
06Tennessee~20K1.32×
07South Carolina~10K1.30×
08Kentucky~10K1.30×
09Arkansas~7K1.30×
10Oklahoma~10K1.29×
11North Carolina~20K1.22×
12Alaska~2K1.19×
13Missouri~10K1.15×
14Texas~60K1.10×
15Florida~50K1.10×
16Indiana~10K1.10×
17Idaho~4K1.10×
18Michigan~20K1.09×
19Maryland~10K1.07×
20Virginia~20K1.05×
21Ohio~20K1.04×
22Montana~2K1.01×
23Delaware~2K0.99×
24Nevada~6K0.97×
25Kansas~5K0.96×
26Wyoming<1K0.95×
27North Dakota~1K0.93×
28Arizona~10K0.90×
29New Mexico~3K0.90×
30Maine~2K0.90×
31Connecticut~6K0.89×
32New Hampshire~2K0.88×
33South Dakota~1K0.88×
34Pennsylvania~20K0.87×
35Illinois~20K0.86×
36Utah~5K0.84×
37Washington~10K0.83×
38Oregon~6K0.83×
39Iowa~5K0.82×
40New York~30K0.81×
41Colorado~9K0.81×
42New Jersey~10K0.80×
43Nebraska~3K0.80×
44Wisconsin~8K0.79×
45Hawaii~2K0.79×
46Washington, District of Columbia~2K0.76×
47Rhode Island~2K0.75×
48California~50K0.72×
49Minnesota~7K0.72×
50Massachusetts~9K0.65×
Fig. 06

Affinity by region

Affinity by region — Hooked on Phonics, United States
0.65×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hooked on Phonics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hooked on Phonics audience
#·InterestCategoryAffinity×
01Group buyingShopping9.54×
02Khan AcademyBusiness & Career5.90×
03QVCMovies & TV5.22×
04Discount storesShopping4.98×
05Online bankingBusiness & Career4.98×
06Mortgage loansBusiness & Career4.01×
07Vehicle insuranceCars & Mobility3.85×
08Diaper bagKids & Family3.73×
09FedExBusiness & Career3.60×
10Pizza HutFood & Beverages3.47×
11Children's clothingFashion & Accessoires3.46×
12Shopping mallsShopping3.45×
13TMZInternet & Social Media2.75×
14McDonald'sFood & Beverages2.71×
15Domino's PizzaFood & Beverages2.59×
16PinterestInternet & Social Media2.54×
17SubwayFood & Beverages2.37×
18StarbucksFood & Beverages2.21×
19FurnitureHome & Garden2.17×
20AirbnbTravel & Leisure2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hooked on Phonics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hooked on Phonics audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.46×
Price SensitivityPREMIUM2.07×
Family OrientationCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hooked on Phonics audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Pet OwnershipJOY0.76×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hooked on Phonics's target market in United States?

Hooked on Phonics's target market in United States covers an estimated 682,253 people, concentrated in Texas and California.

02

What is the gender split and age of Hooked on Phonics customers?

86.6% of the Hooked on Phonics audience are female, 13.4% are male, with an average age of 39.3 years.

03

Which brands do Hooked on Phonics fans like most?

Hooked on Phonics fans show strongest brand affinity for Discount stores (4.98×), Mortgage loans (4.01×), and Pizza Hut (3.47×) over the country average.

04

Where do Hooked on Phonics fans live in United States?

Hooked on Phonics fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hooked on Phonics fans also like?

Beyond Hooked on Phonics itself, the audience over-indexes on Mortgage loans (4.01×), Pizza Hut (3.47×), Shopping malls (3.45×), and Pinterest (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Hooked on Phonics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hooked on Phonics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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