Swanson Audience in United States
Swanson has an estimated audience of 685,696 people in United States. 51.7% are female, 48.3% are male, average age 46.1. Top regions: California, Florida, Washington. Top brand affinities: MSN, Chuck Norris, Great Clips, Bad Company, Staples (Canada).
The average Swanson fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Washington. Top brand affinities include MSN, Chuck Norris, Great Clips, with strongest over-indexing on MSN (6.53× the country average). Demographically, the Swanson audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Software
Demographics of Swanson fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 46.1 |
| Estimated audience size | 685,696 |
Audience persona
The typical Swanson fan in United States is balanced, around 46.1 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,521 | 0.67× |
| Florida | 39,964 | 0.86× |
| Washington | 36,072 | 2.62× |
| Texas | 35,265 | 0.6× |
| New York | 29,946 | 0.78× |
| Ohio | 24,310 | 1.15× |
| Illinois | 22,862 | 1× |
| Pennsylvania | 20,795 | 0.9× |
| Georgia | 16,061 | 0.76× |
| Michigan | 15,335 | 0.86× |
| North Carolina | 14,984 | 0.73× |
| Minnesota | 13,202 | 1.34× |
| North Dakota | 12,230 | 8.68× |
| Virginia | 11,849 | 0.71× |
| New Jersey | 11,761 | 0.67× |
| Tennessee | 10,693 | 0.78× |
| Indiana | 10,240 | 0.82× |
| Missouri | 9,867 | 0.89× |
| South Carolina | 9,212 | 0.89× |
| Wisconsin | 9,009 | 0.87× |
| Massachusetts | 7,924 | 0.59× |
| Arizona | 7,911 | 0.57× |
| Oregon | 7,673 | 0.98× |
| Colorado | 7,550 | 0.7× |
| Louisiana | 7,191 | 0.81× |
| Maryland | 7,103 | 0.6× |
| Kentucky | 6,342 | 0.74× |
| Oklahoma | 6,335 | 0.83× |
| Alabama | 5,659 | 0.59× |
| Arkansas | 5,358 | 0.95× |
| Kansas | 5,024 | 0.93× |
| Connecticut | 5,016 | 0.73× |
| Utah | 4,807 | 0.78× |
| Nevada | 4,749 | 0.72× |
| Iowa | 4,531 | 0.8× |
| Mississippi | 4,100 | 0.73× |
| New Mexico | 3,725 | 1.08× |
| Idaho | 3,334 | 0.97× |
| West Virginia | 3,048 | 0.95× |
| Nebraska | 2,512 | 0.73× |
| South Dakota | 2,238 | 1.41× |
| Montana | 2,072 | 1.09× |
| New Hampshire | 2,040 | 0.75× |
| Maine | 1,901 | 0.77× |
| Hawaii | 1,414 | 0.48× |
| Rhode Island | 1,216 | 0.56× |
| Alaska | 1,170 | 0.8× |
| Delaware | 1,102 | 0.58× |
| Vermont | 1,049 | 0.87× |
| Washington, District of Columbia | 912 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 6.53× | News |
| Chuck Norris | 6.11× | Movies & TV |
| Great Clips | 5.59× | Beauty & Wellness |
| Bad Company | 31.78× | Music & Radio |
| Staples (Canada) | 4.59× | Business & Career |
| Lebanon | 9.94× | Travel & Leisure |
| Drudge Report | 5.7× | Sports |
| Kia Sportage | 15.94× | Cars & Mobility |
| Turmeric | 10.32× | Food & Beverages |
| Fox News Channel | 2.11× | Movies & TV |
| Sam Elliott | 6.86× | Movies & TV |
| Planet Fitness | 2.79× | Sports |
| Czech Republic | 10.64× | Travel & Leisure |
| Tibet | 10.44× | Travel & Leisure |
| Jane Fonda | 8.99× | Movies & TV |
| North Korea | 7.21× | Travel & Leisure |
| Federal Bureau of Investigation | 7.71× | Politics & Society |
| Folic acid | 9.25× | Health |
| CNN | 2.09× | Movies & TV |
| Diaper bag | 4.03× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.14 |
| Sustainability | BALANCE | 2.11 |
| Individualism | JOY | 1.7 |
| Patriotism | CONSERVATISM | 1.48 |
| Community Orientation | OPEN | 1.46 |
| Tradition | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.6% |
| Poland | 9.1% |
| Canada | 3.9% |
See Swanson audiences in other countries
More Software audiences in United States
- Microsoft (24,955,860)
- Exxon (12,648,339)
- Allstate (10,908,676)
- Office 365 (9,116,793)
- CapCut (8,436,162)
Frequently asked questions
How many fans does Swanson have in United States?
Swanson has an estimated audience of 685,696 people in United States, concentrated in California and Florida.
What is the gender split and age of Swanson fans?
51.7% of Swanson fans are female, 48.3% are male, with an average age of 46.1 years.
Which brands do Swanson fans like most?
Swanson fans show strongest brand affinity for MSN (6.53×), Chuck Norris (6.11×), and Great Clips (5.59×) over the country average.
Where do Swanson fans live in United States?
Swanson fans in United States are most concentrated in California (reach 50,521), Florida (reach 39,964), and Washington (reach 36,072). These three regions account for the largest share of the active audience.
What other brands do Swanson fans also like?
Beyond Swanson itself, the audience over-indexes on Chuck Norris (6.11×), Great Clips (5.59×), Bad Company (31.78×), and Staples (Canada) (4.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Swanson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.