Rascasse Audience Intelligence

Swanson Target Market in United States

A data profile of the people who buy, follow and care about Swanson in United States — modelled from more than twelve digital signal sources. Swanson has an estimated audience of 667,063 people in United States.

#38among Software in United States#3169among Brand in United States#854in Health

The average Swanson fan in United States is 46.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Washington.

Top brand affinities include Sustainable energy, FedEx, Renewable energy, with strongest over-indexing on Sustainable energy (13.19× the country average).

Demographically, the Swanson audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swanson fan in United States is balanced, around 46.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Health · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swanson profile in United States.

Audience size
667K
in United States
Gender
51.7%♀
48.3% male
Age
46.1
average years
Country rank
#30762
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Swanson

51.7% are female, 48.3% are male, average age 46.1.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Swanson audience in United States
MetricValue
Female51.7%
Male48.3%
Average age46.1
Estimated audience size667,063
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Swanson audience in United States
Age bracketShare%
16-1916%
20-298%
30-3911%
40-4919%
50+46%
Fig. 04

Worldwide distribution

54.7%

of the worldwide Swanson audience comes from United States.

Worldwide audience distribution share by country for Swanson
CountryShare
United States54.7%
Poland9.5%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swanson audience in United States is strongest.

Fig. 05

Top regions by affinity

Swanson customers by region in United States
#RegionReachAffinity×
01North Dakota~10K7.67×
02Washington~40K2.69×
03South Dakota~2K1.40×
04Minnesota~10K1.32×
05Ohio~20K1.17×
06Montana~2K1.16×
07New Mexico~4K1.09×
08Kansas~6K1.08×
09Oregon~8K1.04×
10Idaho~4K1.04×
11Alaska~1K1.01×
12West Virginia~3K0.99×
13Vermont~1K0.98×
14Illinois~20K0.97×
15Wisconsin~10K0.94×
16Arkansas~5K0.93×
17Pennsylvania~20K0.91×
18Maine~2K0.91×
19Missouri~10K0.90×
20New Hampshire~2K0.88×
21South Carolina~9K0.87×
22Michigan~20K0.86×
23Iowa~5K0.86×
24Louisiana~7K0.84×
25Indiana~10K0.83×
26Oklahoma~6K0.83×
27Utah~5K0.83×
28Nebraska~3K0.83×
29Florida~40K0.82×
30Tennessee~10K0.80×
31Connecticut~5K0.78×
32Mississippi~4K0.77×
33Georgia~20K0.75×
34Alabama~7K0.74×
35Kentucky~6K0.74×
36Colorado~8K0.73×
37Nevada~5K0.73×
38New York~30K0.72×
39Delaware~1K0.72×
40Virginia~10K0.71×
41North Carolina~10K0.69×
42Rhode Island~2K0.69×
43New Jersey~10K0.67×
44Arizona~9K0.67×
45California~50K0.63×
46Massachusetts~8K0.63×
47Maryland~7K0.62×
48Hawaii~2K0.60×
49Washington, District of Columbia~1K0.57×
50Texas~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Swanson, United States
0.56×1.00×7.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swanson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swanson audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility26.05×
02Bad CompanyMusic & Radio24.25×
03Sustainable energyHome & Garden13.19×
04TurmericFood & Beverages12.31×
05Renewable energyBusiness & Career9.72×
06Folic acidHealth9.56×
07Freedom of speechPolitics & Society8.96×
08FedExBusiness & Career8.49×
09QVCMovies & TV6.39×
10Drudge ReportSports6.35×
11Weather forecastingHome & Garden5.90×
12Solar energyHome & Garden3.87×
13Mortgage loansBusiness & Career3.70×
14Wendy'sFood & Beverages3.36×
15Discount storesShopping3.16×
16SubwayFood & Beverages2.75×
17McDonald'sFood & Beverages2.71×
18PinterestInternet & Social Media2.57×
19Pizza HutFood & Beverages2.54×
20CNNMovies & TV2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swanson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swanson audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.68×
Family OrientationCONSERVATISM3.01×
IndividualismJOY3.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swanson audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.73×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Swanson's target market in United States?

Swanson's target market in United States covers an estimated 667,063 people, concentrated in California and Florida.

02

What is the gender split and age of Swanson customers?

51.7% of the Swanson audience are female, 48.3% are male, with an average age of 46.1 years.

03

Which brands do Swanson fans like most?

Swanson fans show strongest brand affinity for Sustainable energy (13.19×), FedEx (8.49×), and Renewable energy (9.72×) over the country average.

04

Where do Swanson fans live in United States?

Swanson fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Washington (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Swanson fans also like?

Beyond Swanson itself, the audience over-indexes on FedEx (8.49×), Renewable energy (9.72×), ExxonMobil (26.05×), and Turmeric (12.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Swanson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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