Swanson Audience in United States

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Swanson has an estimated audience of 685,696 people in United States. 51.7% are female, 48.3% are male, average age 46.1. Top regions: California, Florida, Washington. Top brand affinities: Israel, Jeep Wagoneer, Hebe, Keeper (password manager), Elsword.

The average Swanson fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Washington. Top brand affinities include Israel, Jeep Wagoneer, Hebe, with strongest over-indexing on Israel (4.52× the country average). Demographically, the Swanson audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Software

Demographics of Swanson fans

Demographic split for Swanson audience in United States
MetricValue
Female51.7%
Male48.3%
Average age46.1
Estimated audience size685,696

Audience persona

The typical Swanson fan in United States is balanced, around 46.1 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Swanson in United States
RegionReachAffinity
California50,5210.67×
Florida39,9640.86×
Washington36,0722.62×
Texas35,2650.6×
New York29,9460.78×
Ohio24,3101.15×
Illinois22,8621×
Pennsylvania20,7950.9×
Georgia16,0610.76×
Michigan15,3350.86×
North Carolina14,9840.73×
Minnesota13,2021.34×
North Dakota12,2308.68×
Virginia11,8490.71×
New Jersey11,7610.67×
Tennessee10,6930.78×
Indiana10,2400.82×
Missouri9,8670.89×
South Carolina9,2120.89×
Wisconsin9,0090.87×
Massachusetts7,9240.59×
Arizona7,9110.57×
Oregon7,6730.98×
Colorado7,5500.7×
Louisiana7,1910.81×
Maryland7,1030.6×
Kentucky6,3420.74×
Oklahoma6,3350.83×
Alabama5,6590.59×
Arkansas5,3580.95×
Kansas5,0240.93×
Connecticut5,0160.73×
Utah4,8070.78×
Nevada4,7490.72×
Iowa4,5310.8×
Mississippi4,1000.73×
New Mexico3,7251.08×
Idaho3,3340.97×
West Virginia3,0480.95×
Nebraska2,5120.73×
South Dakota2,2381.41×
Montana2,0721.09×
New Hampshire2,0400.75×
Maine1,9010.77×
Hawaii1,4140.48×
Rhode Island1,2160.56×
Alaska1,1700.8×
Delaware1,1020.58×
Vermont1,0490.87×
Washington, District of Columbia9120.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swanson audience
BrandAffinityCategory
Israel4.52×Travel & Leisure
Jeep Wagoneer9.94×Cars & Mobility
Hebe8.75×Home & Garden
Keeper (password manager)7.71×Technology & Electronics
Elsword15.94×Games
Stamp collecting3.73×Home & Garden
Lulu 黃路梓茵2.09×Movies & TV
Nationality1.59×Politics & Society
Pillow1.55×Home & Garden
JamBase8.22×Music & Radio
Jingoism1.52×Politics & Society
Buying and Selling Real Estate5.21×Home & Garden
Jill Scott3.71×Music & Radio
Nebraska Cornhuskers football2.27×Sports
Glossier3.02×Beauty & Wellness
Enfamil3.78×Kids & Family
Pro-Ject2.22×Music & Radio
Urban horticulture1.92×Home & Garden
TeachHUB2.04×Business & Career
Jesse Plemons1.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swanson audience
TraitClusterScore
Family OrientationCONSERVATISM2.14
SustainabilityBALANCE2.11
IndividualismJOY1.7
PatriotismCONSERVATISM1.48
Community OrientationOPEN1.46
TraditionCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Swanson
CountryShare
United States55.6%
Poland9.1%
Canada3.9%

See Swanson audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Swanson have in United States?

Swanson has an estimated audience of 685,696 people in United States, concentrated in California and Florida.

What is the gender split and age of Swanson fans?

51.7% of Swanson fans are female, 48.3% are male, with an average age of 46.1 years.

Which brands do Swanson fans like most?

Swanson fans show strongest brand affinity for Israel (4.52×), Jeep Wagoneer (9.94×), and Hebe (8.75×) over the country average.

Where do Swanson fans live in United States?

Swanson fans in United States are most concentrated in California (reach 50,521), Florida (reach 39,964), and Washington (reach 36,072). These three regions account for the largest share of the active audience.

What other brands do Swanson fans also like?

Beyond Swanson itself, the audience over-indexes on Jeep Wagoneer (9.94×), Hebe (8.75×), Keeper (password manager) (7.71×), and Elsword (15.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swanson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.