United Express Audience in United States
United Express has an estimated audience of 496,606 people in United States. 40.6% are female, 59.4% are male, average age 38.5. Top brand affinities: Sears, Public speaking, Oliver Platt, Mariel Hemingway, Colorado River.
Top brand affinities include Sears, Public speaking, Oliver Platt, with strongest over-indexing on Sears (2.38× the country average). Demographically, the United Express audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Cars & Mobility · Type: Brand · Subtype: Software
Demographics of United Express fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 38.5 |
| Estimated audience size | 496,606 |
Audience persona
The typical United Express fan in United States is more male, around 38.5 years old, with strong Travelling tendencies and a notable affinity for Sears.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sears | 2.38× | Shopping |
| Public speaking | 1.75× | Politics & Society |
| Oliver Platt | 2.48× | Movies & TV |
| Mariel Hemingway | 2.81× | Fashion & Accessoires |
| Colorado River | 1.73× | Travel & Leisure |
| War on Terror | 1.89× | Politics & Society |
| Lebanese cuisine | 1.72× | Food & Beverages |
| Ellen Burstyn | 1.83× | Movies & TV |
| Jonah | 2.91× | |
| Liberace | 1.62× | Music & Radio |
| Chili con carne | 1.55× | Food & Beverages |
| Asajj Ventress | 2.29× | Movies & TV |
| Leprechaun | 1.69× | Literature |
| John Frusciante | 2.05× | Music & Radio |
| Isabela (province) | 2.13× | |
| Cagayan | 4.21× | Travel & Leisure |
| Judge Dredd (film) | 1.73× | Movies & TV |
| Cadillac Ranch | 1.71× | Cars & Mobility |
| Antoine Griezmann | 1.84× | Sports |
| Yip Man | 4.05× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.58 |
| Quality Awareness | PREMIUM | 1.55 |
| Urban Lifestyle | OPEN | 1.28 |
| Career Orientation | POWER | 1.24 |
| Luxury Orientation | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.0% |
| Japan | 3.5% |
| Brazil | 1.3% |
See United Express audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for United Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.