Rascasse Audience Intelligence

United Express Target Market in United States

A data profile of the people who buy, follow and care about United Express in United States — modelled from more than twelve digital signal sources. United Express has an estimated audience of 501,831 people in United States.

#44among Software in United States#3764among Brand in United States#1029in Cars & Mobility

The average United Express fan in United States is 38.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Illinois.

Top brand affinities include United Airlines, GameStop, Holiday Inn Express, with strongest over-indexing on United Airlines (3.86× the country average).

Demographically, the United Express audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United Express fan in United States is more male, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for United Airlines.

Category: Cars & Mobility · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Express profile in United States.

Audience size
502K
in United States
Gender
40.6%♀
59.4% male
Age
38.5
average years
Country rank
#36565
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of United Express

40.6% are female, 59.4% are male, average age 38.5.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for United Express audience in United States
MetricValue
Female40.6%
Male59.4%
Average age38.5
Estimated audience size501,831
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the United Express audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

93.0%

of the worldwide United Express audience comes from United States.

Worldwide audience distribution share by country for United Express
CountryShare
United States93.0%
Japan3.4%
Brazil1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Express audience in United States is strongest.

Fig. 05

Top regions by affinity

United Express customers by region in United States
#RegionReachAffinity×
01Texas~300K7.38×
02North Dakota~2K1.95×
03Illinois~20K1.39×
04Colorado~10K1.38×
05New Jersey~20K1.32×
06California~70K1.22×
07Wyoming<1K1.22×
08West Virginia~3K1.18×
09New Mexico~3K1.15×
10South Dakota~1K1.14×
11Missouri~9K1.13×
12Virginia~10K1.06×
13Nebraska~3K1.03×
14Arkansas~4K0.96×
15Alaska~1K0.96×
16Oklahoma~5K0.95×
17Iowa~4K0.95×
18Montana~1K0.95×
19Mississippi~4K0.94×
20Kansas~4K0.94×
21Arizona~9K0.93×
22Kentucky~6K0.93×
23Hawaii~2K0.93×
24New Hampshire~2K0.93×
25Washington, District of Columbia~1K0.93×
26Wisconsin~7K0.92×
27Idaho~2K0.92×
28Maine~2K0.92×
29Rhode Island~1K0.92×
30Delaware~1K0.92×
31Indiana~8K0.90×
32Alabama~6K0.84×
33Louisiana~5K0.84×
34Nevada~4K0.84×
35Utah~4K0.84×
36Massachusetts~8K0.82×
37South Carolina~6K0.81×
38Connecticut~4K0.80×
39Tennessee~8K0.79×
40Oregon~5K0.79×
41Maryland~7K0.77×
42Minnesota~5K0.75×
43Pennsylvania~10K0.73×
44New York~20K0.72×
45Ohio~10K0.71×
46Michigan~9K0.70×
47Washington~7K0.70×
48North Carolina~10K0.69×
49Florida~20K0.66×
50Georgia~10K0.66×
Fig. 06

Affinity by region

Affinity by region — United Express, United States
0.66×1.00×7.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Express audience
#·InterestCategoryAffinity×
01Holiday Inn ExpressTravel & Leisure5.49×
02Holiday InnTravel & Leisure4.41×
03United AirlinesTravel & Leisure3.86×
04GameStopGames2.50×
05Marriott Hotels & ResortsTravel & Leisure2.13×
06Mineral waterFood & Beverages2.11×
07Car rentalsCars & Mobility1.98×
08CitibankBusiness & Career1.94×
09First class travelTravel & Leisure1.88×
10Rail transportTravel & Leisure1.79×
11AirlineTravel & Leisure1.78×
12American ExpressBusiness & Career1.76×
13Online food orderingFood & Beverages1.75×
14Public transportCars & Mobility1.74×
15Career developmentBusiness & Career1.69×
16Discount TireShopping1.67×
17Apple TVMovies & TV1.67×
18United Parcel ServiceBusiness & Career1.66×
19Virtual realityTechnology & Electronics1.63×
20Online newspaperNews1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Express audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.81×
Quality AwarenessPREMIUM1.52×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Express audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.52×
ExtroversionTHRILL0.60×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is United Express's target market in United States?

United Express's target market in United States covers an estimated 501,831 people, concentrated in Texas and California.

02

What is the gender split and age of United Express customers?

40.6% of the United Express audience are female, 59.4% are male, with an average age of 38.5 years.

03

Which brands do United Express fans like most?

United Express fans show strongest brand affinity for United Airlines (3.86×), GameStop (2.5×), and Holiday Inn Express (5.49×) over the country average.

04

Where do United Express fans live in United States?

United Express fans in United States are most concentrated in Texas (reach ~300K), California (reach ~70K), and Illinois (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do United Express fans also like?

Beyond United Express itself, the audience over-indexes on GameStop (2.5×), Holiday Inn Express (5.49×), Holiday Inn (4.41×), and United Parcel Service (1.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for United Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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