Very Important Person Audience in United States

Very Important Person logo

Very Important Person has an estimated audience of 9,174,552 people in United States. 65.0% are female, 35.0% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Governor of Michigan, Historic site, Home equity, No Escape (1994 film), Hipster.

The average Very Important Person fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Governor of Michigan, Historic site, Home equity, with strongest over-indexing on Governor of Michigan (7.57× the country average). Demographically, the Very Important Person audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Very Important Person fans

Demographic split for Very Important Person audience in United States
MetricValue
Female65.0%
Male35.0%
Average age37.3
Estimated audience size9,174,552

Audience persona

The typical Very Important Person fan in United States is more female, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Very Important Person in United States
RegionReachAffinity
California267,7640.27×
Texas223,3860.28×
New York183,0950.36×
Florida166,4260.27×
Mississippi136,2271.8×
Louisiana121,1231.02×
Arkansas121,0221.6×
Oklahoma118,3551.16×
Kentucky116,4791.01×
Alabama112,7470.88×
West Virginia112,4622.63×
Tennessee107,4110.58×
South Carolina106,6420.77×
Indiana103,9050.62×
Kansas103,8771.44×
Idaho103,8532.26×
New Jersey101,5830.44×
Missouri100,6280.68×
Hawaii99,2082.52×
Pennsylvania98,9670.32×
Iowa98,6151.3×
North Carolina96,6160.35×
Ohio96,2240.34×
Georgia95,8320.34×
Michigan95,7900.4×
Wisconsin95,2800.69×
Illinois92,8250.3×
Arizona91,7570.49×
Connecticut90,6010.98×
New Mexico90,2651.96×
Nevada89,9731.01×
Rhode Island89,4783.06×
Maine89,4242.72×
Washington89,1010.48×
Oregon88,8240.84×
Utah88,2941.07×
Virginia87,7230.39×
Maryland87,2820.55×
Minnesota85,1280.65×
Massachusetts84,2550.47×
Colorado82,0180.57×
Washington, District of Columbia57,8572.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Very Important Person audience
BrandAffinityCategory
Governor of Michigan7.57×Politics & Society
Historic site3.92×Arts & Culture
Home equity1.68×Home & Garden
No Escape (1994 film)9×Movies & TV
Hipster7.43×Politics & Society
Fairy godmother4.95×Literature
Kendra Scott1.92×Fashion & Accessoires
Vocal harmony2.94×Music & Radio
Goop3.47×Internet & Social Media
Jesse Plemons2.17×Movies & TV
Preta Gil13.06×Music & Radio
Harlow7.05×Travel & Leisure
Staycation1.78×Home & Garden
JDSU1.54×Business & Career
Grinch2.02×Movies & TV
Cam Ward1.88×Sports
Mathcore3.92×Music & Radio
Google Home3.14×Technology & Electronics
Cherish (group)5.11×Music & Radio
Mothercare1.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Very Important Person audience
TraitClusterScore
Price SensitivityPREMIUM1.56
Luxury OrientationPREMIUM1.32
ExtroversionTHRILL1.25
Quality AwarenessPREMIUM1.23
Healthy LifestyleBALANCE1.09
CreativityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Very Important Person
CountryShare
United States22.7%
Brazil8.3%
Taiwan6.0%

See Very Important Person audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Very Important Person have in United States?

Very Important Person has an estimated audience of 9,174,552 people in United States, concentrated in California and Texas.

What is the gender split and age of Very Important Person fans?

65.0% of Very Important Person fans are female, 35.0% are male, with an average age of 37.3 years.

Which brands do Very Important Person fans like most?

Very Important Person fans show strongest brand affinity for Governor of Michigan (7.57×), Historic site (3.92×), and Home equity (1.68×) over the country average.

Where do Very Important Person fans live in United States?

Very Important Person fans in United States are most concentrated in California (reach 267,764), Texas (reach 223,386), and New York (reach 183,095). These three regions account for the largest share of the active audience.

What other brands do Very Important Person fans also like?

Beyond Very Important Person itself, the audience over-indexes on Historic site (3.92×), Home equity (1.68×), No Escape (1994 film) (9×), and Hipster (7.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Very Important Person. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.