Rascasse Audience Intelligence

Very Important Person Audience in United States

A data profile of the people who buy, follow and care about Very Important Person in United States — modelled from more than twelve digital signal sources. Very Important Person has an estimated audience of 9,174,552 people in United States.

#2464among Topic in United States#235in Politics & Society

The average Very Important Person fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nordstrom rack, Wells Fargo, JetBlue, with strongest over-indexing on Nordstrom rack (2.24× the country average).

Demographically, the Very Important Person audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Very Important Person fan in United States is more female, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Nordstrom rack.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Very Important Person profile in United States.

Audience size
9.2M
in United States
Gender
65.0%♀
35.0% male
Age
37.3
average years
Country rank
#3907
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Very Important Person fans

65.0% are female, 35.0% are male, average age 37.3.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Very Important Person audience in United States
MetricValue
Female65.0%
Male35.0%
Average age37.3
Estimated audience size9,174,552
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Very Important Person audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Very Important Person audience comes from United States.

Worldwide audience distribution share by country for Very Important Person
CountryShare
United States22.7%
Brazil8.3%
Taiwan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Very Important Person audience in United States is strongest.

Fig. 05

Top regions by affinity

Very Important Person fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K1.24×
02Rhode Island~40K1.22×
03West Virginia~50K1.21×
04Maine~40K1.21×
05Washington, District of Columbia~30K1.16×
06Idaho~50K1.15×
07Arkansas~90K1.14×
08Mississippi~80K1.12×
09New Mexico~50K1.10×
10Delaware~30K1.08×
11Kansas~80K1.07×
12Iowa~80K1.05×
13New Hampshire~40K1.03×
14Kentucky~100K1.02×
15Utah~80K1.02×
16Montana~30K1.02×
17North Dakota~20K1.02×
18Vermont~20K1.02×
19Oklahoma~100K1.01×
20Connecticut~90K1.01×
21Nevada~90K1.01×
22Nebraska~50K1.01×
23South Dakota~20K1.01×
24Louisiana~100K1.00×
25Alaska~20K1.00×
26Alabama~100K0.98×
27Oregon~100K0.98×
28Missouri~100K0.95×
29South Carolina~100K0.95×
30Wisconsin~100K0.94×
31Minnesota~100K0.94×
32Indiana~200K0.93×
33Tennessee~200K0.92×
34Maryland~100K0.92×
35Colorado~100K0.92×
36Arizona~200K0.91×
37Washington~200K0.90×
38Massachusetts~200K0.90×
39Michigan~200K0.89×
40Virginia~200K0.89×
41Ohio~200K0.88×
42North Carolina~200K0.88×
43New Jersey~200K0.88×
44Georgia~200K0.87×
45Pennsylvania~300K0.86×
46Illinois~300K0.86×
47Florida~500K0.80×
48New York~400K0.78×
49Texas~600K0.75×
50California~700K0.70×
Fig. 06

Affinity by region

Affinity by region — Very Important Person, United States
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Very Important Person audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Very Important Person audience
#·InterestCategoryAffinity×
01Janet JacksonMusic & Radio3.16×
02JetBlueTravel & Leisure2.70×
03Nordstrom rackFashion & Accessoires2.24×
04Diaper bagKids & Family2.14×
05Jimmy KimmelMovies & TV2.02×
06YouTube MusicInternet & Social Media1.93×
07Valentine's DayKids & Family1.93×
08Cyber MondayShopping1.78×
09Wells FargoBusiness & Career1.71×
10AnthropologieShopping1.71×
11Real propertyHome & Garden1.70×
12Children's clothingFashion & Accessoires1.70×
13FacialBeauty & Wellness1.68×
14Made in USABusiness & Career1.63×
15Discount storesShopping1.62×
16SkirtFashion & Accessoires1.59×
17Black Friday (shopping)Shopping1.57×
18FreewareTechnology & Electronics1.57×
19Planet FitnessSports1.52×
20TrousersFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Very Important Person audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Very Important Person audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.82×
IndulgenceJOY1.34×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Very Important Person audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Risk AppetiteTHRILL0.87×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Very Important Person have in United States?

Very Important Person has an estimated audience of 9,174,552 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Very Important Person fans?

65.0% of Very Important Person fans are female, 35.0% are male, with an average age of 37.3 years.

03

Which brands do Very Important Person fans like most?

Very Important Person fans show strongest brand affinity for Nordstrom rack (2.24×), Wells Fargo (1.71×), and JetBlue (2.7×) over the country average.

04

Where do Very Important Person fans live in United States?

Very Important Person fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Very Important Person fans also like?

Beyond Very Important Person itself, the audience over-indexes on Wells Fargo (1.71×), JetBlue (2.7×), Planet Fitness (1.52×), and YouTube Music (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Very Important Person audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Very Important Person. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →