A data profile of the people who buy, follow and care about Ancient Greece in South Africa — modelled from more than twelve digital signal sources. Ancient Greece has an estimated audience of 985,979 people in South Africa.
Ancient Greece has an estimated audience of 985,979 people in South Africa. 52.3% are female, 47.7% are male, average age 37.3. Top brand affinities: Street food, Hinduism, Buddhism, Tom Hardy, Hostel.
Top brand affinities include Street food, Hinduism, Buddhism, with strongest over-indexing on Street food (1.54× the country average).
Demographically, the Ancient Greece audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Ancient Greece fan in South Africa is balanced, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Street food.
The key figures that characterise the Ancient Greece profile in South Africa.
52.3% are female, 47.7% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 37.3 |
| Estimated audience size | 985,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Ancient Greece audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 7.7% |
| Brazil | 5.8% |
The strongest cross-interests of the Ancient Greece audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emma Watson | Movies & TV | 2.43× | ||
| 02 | Buddhism | Health | 2.39× | ||
| 03 | Malt whisky | Food & Beverages | 2.28× | ||
| 04 | Tom Hardy | Movies & TV | 2.18× | ||
| 05 | Hinduism | Politics & Society | 2.17× | ||
| 06 | Sandra Bullock | Movies & TV | 2.06× | ||
| 07 | Keanu Reeves | Movies & TV | 1.89× | ||
| 08 | Late-night talk show | Movies & TV | 1.86× | ||
| 09 | Smoked meat | Food & Beverages | 1.82× | ||
| 10 | Hostel | Travel & Leisure | 1.73× | ||
| 11 | Robotics | Technology & Electronics | 1.72× | ||
| 12 | Prosecco | Food & Beverages | 1.63× | ||
| 13 | Single malt whisky | Food & Beverages | 1.59× | ||
| 14 | Dow Jones Industrial Average | Business & Career | 1.56× | ||
| 15 | Street food | Food & Beverages | 1.54× | ||
| 16 | Zoo | Kids & Family | 1.54× | ||
| 17 | Birkenstock | Fashion & Accessoires | 1.54× | ||
| 18 | Brad Pitt | Movies & TV | 1.52× | ||
| 19 | 3D printing | Technology & Electronics | 1.51× | ||
| 20 | Alfa Romeo | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.31× | |
| Tradition | CONSERVATISM | 1.23× | |
| Sustainability | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.72× | |
| Risk Appetite | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Ancient Greece. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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