Rascasse Audience Intelligence

Country code top-level domain Audience in South Africa

A data profile of the people who buy, follow and care about Country code top-level domain in South Africa — modelled from more than twelve digital signal sources. Country code top-level domain has an estimated audience of 1,010,788 people in South Africa.

#542among Topic in South Africa
#43in Technology & Electronics

Country code top-level domain has an estimated audience of 1,010,788 people in South Africa. 55.6% are female, 44.4% are male, average age 40.7. Top brand affinities: Hostel, Mineral water, Zoo, Birkenstock, Photovoltaics.

Top brand affinities include Hostel, Mineral water, Zoo, with strongest over-indexing on Hostel (2.07× the country average).

Demographically, the Country code top-level domain audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Country code top-level domain fan in South Africa is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Hostel.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Country code top-level domain profile in South Africa.

Audience size
1M
in South Africa
Gender
55.6%♀
44.4% male
Age
40.7
average years
Country rank
#757
Topic in South Africa
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Country code top-level domain fans

55.6% are female, 44.4% are male, average age 40.7.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Country code top-level domain audience in South Africa
MetricValue
Female55.6%
Male44.4%
Average age40.7
Estimated audience size1,010,788
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Country code top-level domain audience in South Africa
Age bracketShare%
16-1912%
20-2926%
30-3921%
40-4918%
50+24%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Country code top-level domain audience comes from South Africa.

Worldwide audience distribution share by country for Country code top-level domain
CountryShare
Australia21.5%
India14.1%
Israel9.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country code top-level domain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country code top-level domain audience
#·InterestCategoryAffinity×
01HostelTravel & Leisure2.07×
02Ryan GoslingMovies & TV1.89×
03Singapore AirlinesTravel & Leisure1.81×
04BirkenstockFashion & Accessoires1.76×
05Mineral waterFood & Beverages1.75×
06DysonHome & Garden1.74×
07Sandra BullockMovies & TV1.72×
08FedExBusiness & Career1.72×
09Slow cookerFood & Beverages1.70×
10ZooKids & Family1.65×
11Air purifierHome & Garden1.63×
12La Roche-PosayBeauty & Wellness1.62×
13Garden centreHome & Garden1.61×
14PhotovoltaicsHome & Garden1.60×
15Air FranceTravel & Leisure1.60×
16Electric motorcycles and scootersCars & Mobility1.56×
17Keanu ReevesMovies & TV1.55×
18ProseccoFood & Beverages1.53×
19Malt whiskyFood & Beverages1.53×
20Tom HardyMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country code top-level domain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Country code top-level domain audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.24×
Convenience OrientationPREMIUM1.22×
Family OrientationCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Country code top-level domain audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.67×
Social Media UsageJOY0.74×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Country code top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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