A data profile of the people who buy, follow and care about Country code top-level domain in Australia — modelled from more than twelve digital signal sources. Country code top-level domain has an estimated audience of 2,729,788 people in Australia.
Country code top-level domain has an estimated audience of 2,729,788 people in Australia. 55.2% are female, 44.8% are male, average age 42.7. Top brand affinities: Aldi, Wikipedia, Tabloid (newspaper format), Microwave oven, Innovation.
Top brand affinities include Aldi, Wikipedia, Tabloid (newspaper format), with strongest over-indexing on Aldi (1.51× the country average).
Demographically, the Country code top-level domain audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Country code top-level domain fan in Australia is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Country code top-level domain profile in Australia.
55.2% are female, 44.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.7 |
| Estimated audience size | 2,729,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Country code top-level domain audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 21.5% |
| India | 14.1% |
| Israel | 9.9% |
The strongest cross-interests of the Country code top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matt Damon | Movies & TV | 2.61× | ||
| 02 | Keira Knightley | Movies & TV | 2.61× | ||
| 03 | Natalie Portman | Movies & TV | 2.61× | ||
| 04 | Jake Gyllenhaal | Movies & TV | 2.61× | ||
| 05 | Robert De Niro | Movies & TV | 2.61× | ||
| 06 | Daniel Craig | Movies & TV | 2.61× | ||
| 07 | Gerard Butler | Movies & TV | 2.61× | ||
| 08 | Jim Carrey | Movies & TV | 2.57× | ||
| 09 | John Deere | Cars & Mobility | 2.42× | ||
| 10 | Chainsaw | Home & Garden | 2.37× | ||
| 11 | Heath Ledger | Movies & TV | 2.35× | ||
| 12 | Wikipedia | Internet & Social Media | 2.20× | ||
| 13 | Microwave oven | Home & Garden | 1.98× | ||
| 14 | Lawn mower | Home & Garden | 1.76× | ||
| 15 | Air pollution | Health | 1.71× | ||
| 16 | Fertilizer | Home & Garden | 1.67× | ||
| 17 | Forestry | Home & Garden | 1.60× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.59× | ||
| 19 | Innovation | Business & Career | 1.56× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Individualism | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Country code top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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