A data profile of the people who buy, follow and care about Nasty in South Africa — modelled from more than twelve digital signal sources. Nasty has an estimated audience of 993,739 people in South Africa.
Nasty has an estimated audience of 993,739 people in South Africa. 32.4% are female, 67.6% are male, average age 29.7. Top brand affinities: Breast Cancer awareness, Ethereum, College application, World Wide Fund for Nature, Pokémon Trading Card Game.
Top brand affinities include Breast Cancer awareness, Ethereum, College application, with strongest over-indexing on Breast Cancer awareness (23.79× the country average).
Demographically, the Nasty audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Nasty fan in South Africa is more male, around 29.7 years old, with strong Risk Appetite tendencies and a notable affinity for Breast Cancer awareness.
The key figures that characterise the Nasty profile in South Africa.
32.4% are female, 67.6% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 29.7 |
| Estimated audience size | 993,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 44% | |
| 30-39 | 5% | |
| 40-49 | 18% | |
| 50+ | 0% |
of the worldwide Nasty audience comes from South Africa.
| Country | Share |
|---|---|
| Japan | 22.6% |
| South Africa | 22.2% |
| United States | 15.6% |
The strongest cross-interests of the Nasty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breast Cancer awareness | Health | 23.79× | ||
| 02 | Pokémon Trading Card Game | Games | 2.02× | ||
| 03 | World Wide Fund for Nature | Politics & Society | 1.89× | ||
| 04 | College application | Business & Career | 1.72× | ||
| 05 | Ethereum | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.28× | |
| Spirituality | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.00× | |
| Risk Appetite | THRILL | 1.28× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Nasty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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