A data profile of the people who buy, follow and care about RSA (cryptosystem) in South Africa — modelled from more than twelve digital signal sources. RSA (cryptosystem) has an estimated audience of 912,706 people in South Africa.
RSA (cryptosystem) has an estimated audience of 912,706 people in South Africa. 64.3% are female, 35.7% are male, average age 37.0. Top brand affinities: Toothpaste, Hostel, Birkenstock, Real Sociedad, Opel Mokka.
Top brand affinities include Toothpaste, Hostel, Birkenstock, with strongest over-indexing on Toothpaste (2.24× the country average).
Demographically, the RSA (cryptosystem) audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Tradition.
The typical RSA (cryptosystem) fan in South Africa is more female, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Toothpaste.
The key figures that characterise the RSA (cryptosystem) profile in South Africa.
64.3% are female, 35.7% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 37.0 |
| Estimated audience size | 912,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 18% | |
| 30-39 | 12% | |
| 40-49 | 15% | |
| 50+ | 23% |
The strongest cross-interests of the RSA (cryptosystem) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buick | Cars & Mobility | 2.32× | ||
| 02 | Toothpaste | Beauty & Wellness | 2.24× | ||
| 03 | Opel Mokka | Cars & Mobility | 2.06× | ||
| 04 | Cadillac | Cars & Mobility | 1.89× | ||
| 05 | GMC | Cars & Mobility | 1.85× | ||
| 06 | RC Strasbourg Alsace | Sports | 1.82× | ||
| 07 | NASCAR | Sports | 1.69× | ||
| 08 | Slow cooker | Food & Beverages | 1.66× | ||
| 09 | Real Sociedad | Sports | 1.64× | ||
| 10 | Hyundai i30 | Cars & Mobility | 1.64× | ||
| 11 | Casio | Fashion & Accessoires | 1.62× | ||
| 12 | OGC Nice | Sports | 1.61× | ||
| 13 | Organic chemistry | Business & Career | 1.61× | ||
| 14 | U.S. Lecce | Sports | 1.60× | ||
| 15 | Listerine | Beauty & Wellness | 1.59× | ||
| 16 | Birkenstock | Fashion & Accessoires | 1.57× | ||
| 17 | Hostel | Travel & Leisure | 1.56× | ||
| 18 | Jamie Foxx | Movies & TV | 1.52× | ||
| 19 | Toyota Aygo | Cars & Mobility | 1.52× | ||
| 20 | Cigar | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Tradition | CONSERVATISM | 1.21× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Mindfulness | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for RSA (cryptosystem). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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