A data profile of the people who buy, follow and care about RSA (cryptosystem) in United States — modelled from more than twelve digital signal sources. RSA (cryptosystem) has an estimated audience of 262,227 people in United States.
The average RSA (cryptosystem) fan in United States is 34.4 years old, more male, and lives primarily in Alabama.
The audience is concentrated in Alabama, California, Texas.
Top brand affinities include Mortgage loans, Sustainable energy, Renewable energy, with strongest over-indexing on Mortgage loans (3.72× the country average).
Demographically, the RSA (cryptosystem) audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical RSA (cryptosystem) fan in United States is more male, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the RSA (cryptosystem) profile in United States.
40.0% are female, 60.0% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 34.4 |
| Estimated audience size | 262,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 15% |
of the worldwide RSA (cryptosystem) audience comes from United States.
| Country | Share |
|---|---|
| South Africa | 30.8% |
| Italy | 13.1% |
| Ireland | 9.5% |
Where the RSA (cryptosystem) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~40K | 11.12× | |
| 02 | Washington, District of Columbia | ~2K | 1.93× | |
| 03 | New Hampshire | ~1K | 1.37× | |
| 04 | Virginia | ~8K | 1.25× | |
| 05 | Massachusetts | ~6K | 1.22× | |
| 06 | New York | ~20K | 1.21× | |
| 07 | California | ~30K | 1.17× | |
| 08 | Maryland | ~5K | 1.07× | |
| 09 | Colorado | ~4K | 0.99× | |
| 10 | Rhode Island | <1K | 0.93× | |
| 11 | Washington | ~5K | 0.92× | |
| 12 | New Jersey | ~6K | 0.91× | |
| 13 | Alaska | <1K | 0.91× | |
| 14 | Arizona | ~5K | 0.90× | |
| 15 | Vermont | <1K | 0.90× | |
| 16 | North Carolina | ~7K | 0.88× | |
| 17 | Georgia | ~7K | 0.87× | |
| 18 | South Dakota | <1K | 0.87× | |
| 19 | Texas | ~20K | 0.84× | |
| 20 | Connecticut | ~2K | 0.84× | |
| 21 | Utah | ~2K | 0.84× | |
| 22 | Illinois | ~7K | 0.83× | |
| 23 | Montana | <1K | 0.82× | |
| 24 | Delaware | <1K | 0.81× | |
| 25 | Minnesota | ~3K | 0.80× | |
| 26 | Oregon | ~2K | 0.80× | |
| 27 | Maine | <1K | 0.79× | |
| 28 | Hawaii | <1K | 0.78× | |
| 29 | Florida | ~10K | 0.76× | |
| 30 | North Dakota | <1K | 0.76× | |
| 31 | Idaho | <1K | 0.74× | |
| 32 | Missouri | ~3K | 0.73× | |
| 33 | Kansas | ~2K | 0.73× | |
| 34 | West Virginia | <1K | 0.73× | |
| 35 | Nevada | ~2K | 0.72× | |
| 36 | Iowa | ~2K | 0.72× | |
| 37 | Mississippi | ~2K | 0.71× | |
| 38 | Tennessee | ~4K | 0.70× | |
| 39 | Nebraska | <1K | 0.70× | |
| 40 | Pennsylvania | ~6K | 0.69× | |
| 41 | Louisiana | ~2K | 0.69× | |
| 42 | New Mexico | <1K | 0.69× | |
| 43 | Wisconsin | ~3K | 0.68× | |
| 44 | Arkansas | ~1K | 0.68× | |
| 45 | Ohio | ~5K | 0.67× | |
| 46 | Oklahoma | ~2K | 0.67× | |
| 47 | South Carolina | ~3K | 0.66× | |
| 48 | Michigan | ~4K | 0.65× | |
| 49 | Kentucky | ~2K | 0.64× | |
| 50 | Indiana | ~3K | 0.61× |
The strongest cross-interests of the RSA (cryptosystem) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emigration | Politics & Society | 51.92× | ||
| 02 | Namibia | Travel & Leisure | 7.76× | ||
| 03 | Business school | Business & Career | 7.27× | ||
| 04 | Sustainable energy | Home & Garden | 5.55× | ||
| 05 | Internet & Social Media | 5.19× | |||
| 06 | Online banking | Business & Career | 4.76× | ||
| 07 | Renewable energy | Business & Career | 4.66× | ||
| 08 | Lottery | Games | 4.44× | ||
| 09 | Home automation | Technology & Electronics | 4.01× | ||
| 10 | FedEx | Business & Career | 3.94× | ||
| 11 | Mortgage loans | Business & Career | 3.72× | ||
| 12 | First class travel | Travel & Leisure | 3.69× | ||
| 13 | Innovation | Business & Career | 3.58× | ||
| 14 | Solar energy | Home & Garden | 3.49× | ||
| 15 | Vehicle insurance | Cars & Mobility | 3.10× | ||
| 16 | Discount stores | Shopping | 2.22× | ||
| 17 | Airbnb | Travel & Leisure | 2.11× | ||
| 18 | Shopping malls | Shopping | 2.02× | ||
| 19 | McDonald's | Food & Beverages | 1.84× | ||
| 20 | Internet & Social Media | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.26× | |
| Family Orientation | CONSERVATISM | 1.99× | |
| Convenience Orientation | PREMIUM | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.68× | |
| Pet Ownership | JOY | 0.68× | |
| DIY Mentality | THRILL | 0.74× |
RSA (cryptosystem) has an estimated audience of 262,227 people in United States, concentrated in Alabama and California.
40.0% of RSA (cryptosystem) fans are female, 60.0% are male, with an average age of 34.4 years.
RSA (cryptosystem) fans show strongest brand affinity for Mortgage loans (3.72×), Sustainable energy (5.55×), and Renewable energy (4.66×) over the country average.
RSA (cryptosystem) fans in United States are most concentrated in Alabama (reach ~40K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond RSA (cryptosystem) itself, the audience over-indexes on Sustainable energy (5.55×), Renewable energy (4.66×), FedEx (3.94×), and Business school (7.27×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for RSA (cryptosystem). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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