A data profile of the people who buy, follow and care about Telkom (South Africa) in South Africa — modelled from more than twelve digital signal sources. Telkom (South Africa) has an estimated audience of 1,235,674 people in South Africa.
Telkom (South Africa) has an estimated audience of 1,235,674 people in South Africa. 54.6% are female, 45.4% are male, average age 36.3. Top brand affinities: Internet service provider, Hisense, Smart device, Projectors, Sports betting.
Top brand affinities include Internet service provider, Hisense, Smart device, with strongest over-indexing on Internet service provider (2.38× the country average).
Demographically, the Telkom (South Africa) audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Telkom (South Africa) fan in South Africa is balanced, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Internet service provider.
The key figures that characterise the Telkom (South Africa) profile in South Africa.
54.6% are female, 45.4% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 36.3 |
| Estimated audience size | 1,235,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Telkom (South Africa) audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 66.3% |
| Indonesia | 18.8% |
| United States | 4.0% |
The strongest cross-interests of the Telkom (South Africa) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dual SIM | Technology & Electronics | 4.41× | ||
| 02 | Internet service provider | Technology & Electronics | 2.38× | ||
| 03 | Malt whisky | Food & Beverages | 2.37× | ||
| 04 | Battery charger | Home & Garden | 2.31× | ||
| 05 | Hisense | Technology & Electronics | 2.28× | ||
| 06 | The Sims | Games | 2.21× | ||
| 07 | Lenovo | Technology & Electronics | 1.95× | ||
| 08 | Dow Jones Industrial Average | Business & Career | 1.94× | ||
| 09 | Smirnoff | Food & Beverages | 1.74× | ||
| 10 | Amazon Web Services | Technology & Electronics | 1.74× | ||
| 11 | Projectors | Technology & Electronics | 1.67× | ||
| 12 | Dunlop Tyres | Cars & Mobility | 1.65× | ||
| 13 | Mobile banking | Business & Career | 1.61× | ||
| 14 | Smart device | Technology & Electronics | 1.60× | ||
| 15 | Single malt whisky | Food & Beverages | 1.59× | ||
| 16 | Real Sociedad | Sports | 1.56× | ||
| 17 | Athletic Bilbao | Sports | 1.53× | ||
| 18 | Department store | Shopping | 1.51× | ||
| 19 | Smartwatch | Technology & Electronics | 1.51× | ||
| 20 | Sports betting | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Career Orientation | POWER | 1.27× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Extroversion | THRILL | 0.72× | |
| Sports Activity | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Telkom (South Africa). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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