A data profile of the people who buy, follow and care about Vodacom in South Africa — modelled from more than twelve digital signal sources. Vodacom has an estimated audience of 2,368,503 people in South Africa.
Vodacom has an estimated audience of 2,368,503 people in South Africa. 53.9% are female, 46.1% are male, average age 35.4. Top brand affinities: Hisense, Anti-lock braking system, The Sims, Vodafone, FedEx.
Top brand affinities include Hisense, Anti-lock braking system, The Sims, with strongest over-indexing on Hisense (1.56× the country average).
Demographically, the Vodacom audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Vodacom fan in South Africa is balanced, around 35.4 years old, with strong Indulgence tendencies and a notable affinity for Hisense.
The key figures that characterise the Vodacom profile in South Africa.
53.9% are female, 46.1% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 35.4 |
| Estimated audience size | 2,368,503 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 17% |
of the worldwide Vodacom audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 91.0% |
| United States | 2.2% |
| Japan | 1.1% |
The strongest cross-interests of the Vodacom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyaluronan | Beauty & Wellness | 1.70× | ||
| 02 | Hair spray | Beauty & Wellness | 1.70× | ||
| 03 | Hair gel | Beauty & Wellness | 1.70× | ||
| 04 | Dual SIM | Technology & Electronics | 1.70× | ||
| 05 | Ariel (detergent) | Home & Garden | 1.70× | ||
| 06 | Smart city | Technology & Electronics | 1.70× | ||
| 07 | Acne cosmetica | Beauty & Wellness | 1.70× | ||
| 08 | Pokémon Trading Card Game | Games | 1.70× | ||
| 09 | Compressed natural gas | Cars & Mobility | 1.70× | ||
| 10 | FedEx | Business & Career | 1.69× | ||
| 11 | Anti-lock braking system | Cars & Mobility | 1.68× | ||
| 12 | Kiehl's | Beauty & Wellness | 1.62× | ||
| 13 | Hisense | Technology & Electronics | 1.56× | ||
| 14 | The Sims | Games | 1.56× | ||
| 15 | Nintendo Switch | Games | 1.55× | ||
| 16 | Inductive charging | Home & Garden | 1.55× | ||
| 17 | Bridgestone | Cars & Mobility | 1.54× | ||
| 18 | Vodafone | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.19× | |
| Career Orientation | POWER | 1.12× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Vodacom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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