How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | BBMW X3 (E83) | 181k | 2.5% | 23.1 | 0.0% | Car type |
| 77 | HHybrid electric vehicle | 178k | 0.4% | 39.3 | 34.6% | Car type |
| 78 | VVolkswagen Caddy | 176k | 2.1% | 39.5 | 28.1% | Car type |
| 79 | RRange Rover Sport | 176k | 2.2% | 40.3 | 34.1% | Car type |
| 80 | NNissan Micra | 173k | 2.0% | 39.8 | 31.6% | Car type |
| 81 | BBMW X5 (E70) | 173k | 2.0% | 40.5 | 0.0% | Car type |
| 82 | BBMW X1 | 170k | 0.9% | 35.9 | 28.2% | Car type |
| 83 | TToyota Camry | 170k | 0.8% | 35.5 | 49.1% | Car type |
| 84 | TToyota Avanza | 169k | 5.9% | 40.4 | 31.6% | Car type |
| 85 | BBMW 3 Series (E46) | 165k | 2.5% | 34.8 | 15.2% | Car type |
| 86 | PPorsche Cayenne | 165k | 1.0% | 35.1 | 39.7% | Car type |
| 87 | MMercedes-Benz A-Class | 164k | 5.2% | 36.2 | 27.5% | Car type |
| 88 | VVolkswagen Touareg | 162k | 2.1% | 39.8 | 30.0% | Car type |
| 89 | PPorsche 911 | 162k | 0.7% | 33.5 | 25.6% | Car type |
| 90 | BBMW 7 Series | 161k | 1.8% | 34.7 | 29.4% | Car type |
| 91 | VVolkswagen Passat | 158k | 1.3% | 35.6 | 48.7% | Car type |
| 92 | NNissan X-Trail | 157k | 1.7% | 39.2 | 30.4% | Car type |
| 93 | FFord Mustang (fourth generation) | 157k | 2.3% | 39.5 | 17.4% | Car type |
| 94 | TToyota Supra | 156k | 1.1% | 33.5 | 35.8% | Car type |
| 95 | AAudi Q5 | 155k | 0.7% | 39.2 | 30.6% | Car type |
| 96 | BBMW M5 | 154k | 1.1% | 33.6 | 18.2% | Car type |
| 97 | AAudi A6 | 153k | 0.9% | 37.5 | 30.7% | Car type |
| 98 | CChery Tiggo | 152k | 7.8% | 41.4 | 30.5% | Car type |
| 99 | AAntique car | 151k | 0.4% | 36.8 | 22.0% | Car type |
| 100 | FFord Figo | 150k | 16.7% | 38.5 | 34.2% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in South Africa?
SUVs currently leads with an estimated audience of 2.6M people in South Africa.