How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | SSUVs | 2.6M | 0.9% | 39.1 | 42.7% | Car type |
| 2 | UUsed car | 2.3M | 1.3% | 37.2 | 43.0% | Car type |
| 3 | FFamily car | 1.5M | 2.0% | 37.7 | 42.4% | Car type |
| 4 | CCompact car | 1.1M | 1.6% | 35.5 | 45.3% | Car type |
| 5 | RRVs | 1M | 0.6% | 39.2 | 50.3% | Car type |
| 6 | CCity car | 1M | 1.4% | 36.7 | 43.8% | Car type |
| 7 | MMinivans | 956k | 0.9% | 38.6 | 49.4% | Car type |
| 8 | SSedan (automobile) | 900k | 1.1% | 36.3 | 42.4% | Car type |
| 9 | TToyota Hilux | 866k | 3.3% | 39.8 | 31.4% | Car type |
| 10 | EElectric car | 776k | 0.6% | 36.1 | 43.9% | Car type |
| 11 | AAll-terrain vehicle | 772k | 1.0% | 39.3 | 30.0% | Car type |
| 12 | VVolkswagen Polo | 742k | 4.0% | 35.3 | 40.9% | Car type |
| 13 | EElectric vehicle | 690k | 0.6% | 37.5 | 48.7% | Car type |
| 14 | CCrossover (automobile) | 604k | 0.9% | 36.6 | 46.6% | Car type |
| 15 | SSuzuki Swift | 583k | 3.8% | 39.2 | 33.6% | Car type |
| 16 | TToyota Fortuner | 519k | 6.0% | 37.6 | 40.3% | Car type |
| 17 | TToyota Corolla | 514k | 1.4% | 35.3 | 45.0% | Car type |
| 18 | SSupercar | 509k | 0.8% | 36.1 | 18.9% | Car type |
| 19 | TToyota Land Cruiser | 497k | 2.0% | 37.5 | 36.5% | Car type |
| 20 | VVolkswagen Golf | 487k | 2.2% | 34.9 | 41.7% | Car type |
| 21 | TToyota Starlet | 456k | 53.2% | 29.8 | 3.9% | Car type |
| 22 | SSports car | 443k | 0.6% | 35.4 | 37.1% | Car type |
| 23 | VVolkswagen Tiguan | 430k | 1.5% | 36.1 | 43.0% | Car type |
| 24 | FFord Ranger (T6) | 428k | 4.8% | 40.1 | 23.6% | Car type |
| 25 | HHyundai i20 | 409k | 3.5% | 38.0 | 35.5% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in South Africa?
SUVs currently leads with an estimated audience of 2.6M people in South Africa.