How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | FFORD RAPTOR | 253k | 7.9% | 32.1 | 12.8% | Car type |
| 52 | FFord Mustang | 253k | 0.9% | 34.0 | 38.0% | Car type |
| 53 | CConvertible | 249k | 0.9% | 36.2 | 24.5% | Car type |
| 54 | HHyundai Tucson | 244k | 1.1% | 38.5 | 34.2% | Car type |
| 55 | BBMW X5 (E53) | 243k | 2.6% | 35.2 | 23.7% | Car type |
| 56 | CClassic car | 240k | 0.4% | 35.5 | 32.9% | Car type |
| 57 | AAudi A4 | 238k | 1.5% | 34.5 | 42.3% | Car type |
| 58 | VVintage car | 230k | 0.4% | 35.9 | 20.8% | Car type |
| 59 | KKia Sportage | 230k | 1.0% | 38.9 | 33.5% | Car type |
| 60 | BBMW M4 | 217k | 1.7% | 33.4 | 17.6% | Car type |
| 61 | VVolkswagen Jetta | 214k | 2.0% | 36.1 | 43.4% | Car type |
| 62 | SSuzuki Jimny | 209k | 1.6% | 41.6 | 35.8% | Car type |
| 63 | BBMW X3 | 205k | 1.6% | 36.7 | 25.9% | Car type |
| 64 | BBMW 1 Series | 204k | 2.5% | 34.7 | 27.9% | Car type |
| 65 | AAudi R8 | 195k | 1.4% | 37.2 | 29.1% | Car type |
| 66 | BBMW X3 (F25) | 195k | 2.6% | 25.1 | 12.5% | Car type |
| 67 | RRenault Clio | 192k | 1.4% | 38.5 | 37.8% | Car type |
| 68 | OOpel Corsa | 191k | 1.6% | 39.0 | 31.7% | Car type |
| 69 | MMazda CX-3 | 191k | 2.4% | 38.9 | 37.5% | Car type |
| 70 | FFord Focus | 189k | 1.0% | 34.9 | 37.3% | Car type |
| 71 | BBMW 5 Series | 188k | 1.7% | 35.3 | 30.5% | Car type |
| 72 | AAudi Q3 | 186k | 0.9% | 38.5 | 31.9% | Car type |
| 73 | AAudi A1 | 185k | 1.9% | 37.3 | 29.9% | Car type |
| 74 | HHonda CR-V | 183k | 0.7% | 39.9 | 32.0% | Car type |
| 75 | NNissan Qashqai | 182k | 0.9% | 39.7 | 34.5% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car types compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in South Africa?
SUVs currently leads with an estimated audience of 2.6M people in South Africa.