A data profile of the people who buy, follow and care about Audi R8 in South Africa — modelled from more than twelve digital signal sources. Audi R8 has an estimated audience of 195,367 people in South Africa.
Audi R8 has an estimated audience of 195,367 people in South Africa. 29.1% are female, 70.9% are male, average age 37.2. Top brand affinities: Autotrader, Family car, Gmail, Used car, Hatchback.
Top brand affinities include Autotrader, Family car, Gmail, with strongest over-indexing on Autotrader (3.88× the country average).
Demographically, the Audi R8 audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Audi R8 fan in South Africa is more male, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Autotrader.
The key figures that characterise the Audi R8 profile in South Africa.
29.1% are female, 70.9% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 37.2 |
| Estimated audience size | 195,367 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 18% |
of the worldwide Audi R8 audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.7% |
| Brazil | 5.9% |
| Germany | 5.5% |
The strongest cross-interests of the Audi R8 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audi A8 | Cars & Mobility | 11.09× | ||
| 02 | Audi Q7 | Cars & Mobility | 9.93× | ||
| 03 | BMW 4 Series | Cars & Mobility | 8.15× | ||
| 04 | Audi Q3 | Cars & Mobility | 7.39× | ||
| 05 | Audi Q5 | Cars & Mobility | 6.97× | ||
| 06 | BMW X1 | Cars & Mobility | 6.56× | ||
| 07 | Mercedes-Benz C-Class | Cars & Mobility | 5.18× | ||
| 08 | Crossover (automobile) | Cars & Mobility | 4.36× | ||
| 09 | Volkswagen Tiguan | Cars & Mobility | 4.15× | ||
| 10 | Family car | Cars & Mobility | 3.91× | ||
| 11 | Autotrader | Cars & Mobility | 3.88× | ||
| 12 | City car | Cars & Mobility | 3.13× | ||
| 13 | Minivans | Cars & Mobility | 3.02× | ||
| 14 | Compact car | Cars & Mobility | 2.77× | ||
| 15 | Hatchback | Cars & Mobility | 2.76× | ||
| 16 | Used car | Cars & Mobility | 2.51× | ||
| 17 | Driving | Cars & Mobility | 2.12× | ||
| 18 | Gmail | Internet & Social Media | 1.80× | ||
| 19 | SUVs | Cars & Mobility | 1.80× | ||
| 20 | Google Maps | Internet & Social Media | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.65× | |
| Need for Security | CONSERVATISM | 1.53× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.74× | |
| Community Orientation | OPEN | 0.77× | |
| Extroversion | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Audi R8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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