How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMeghan Markle | 303k | 0.9% | 44.1 | 83.5% | Fashion model |
| 2 | AAlan Ritchson | 226k | 1.1% | 40.2 | 33.2% | Fashion model |
| 3 | KKendall Jenner | 138k | 0.5% | 30.5 | 76.1% | Fashion model |
| 4 | GGal Gadot | 118k | 0.5% | 34.8 | 34.7% | Fashion model |
| 5 | HHeidi Klum | 118k | 0.5% | 45.2 | 65.0% | Fashion model |
| 6 | AAdriana Lima | 107k | 0.5% | 40.3 | 52.6% | Fashion model |
| 7 | JJosh Duhamel | 102k | 1.4% | 31.3 | 76.4% | Fashion model |
| 8 | MMaggie Q | 90k | 1.7% | 46.7 | 83.2% | Fashion model |
| 9 | SSuki Waterhouse | 87k | 0.9% | 49.3 | 100.0% | Fashion model |
| 10 | TTory Lanez | 83k | 2.4% | 26.4 | 45.0% | Fashion model |
| 11 | CCandice Swanepoel | 78k | 1.6% | 39.5 | 56.6% | Fashion model |
| 12 | BBrenda Song | 74k | 0.8% | 39.2 | 62.3% | Fashion model |
| 13 | CCaitlyn Jenner | 72k | 0.9% | 38.1 | 75.2% | Fashion model |
| 14 | AAndie MacDowell | 71k | 0.7% | 49.8 | 92.4% | Fashion model |
| 15 | HHailey Baldwin | 71k | 0.8% | 24.4 | 68.6% | Fashion model |
| 16 | GGigi Hadid | 68k | 0.6% | 29.7 | 67.8% | Fashion model |
| 17 | AAmber Rose | 67k | 1.6% | 34.4 | 46.1% | Fashion model |
| 18 | IIrina Shayk | 64k | 0.6% | 42.4 | 23.7% | Fashion model |
| 19 | NNaomi Campbell | 63k | 0.9% | 35.0 | 81.2% | Fashion model |
| 20 | LLeslie Bibb | 58k | 0.7% | 50.2 | 67.0% | Fashion model |
| 21 | PParis Hilton | 57k | 0.4% | 30.0 | 58.0% | Fashion model |
| 22 | KKelly Preston | 57k | 0.7% | 45.0 | 94.4% | Fashion model |
| 23 | FFamke Janssen | 57k | 0.7% | 44.7 | 52.1% | Fashion model |
| 24 | RRosie Huntington-Whiteley | 56k | 0.6% | 39.1 | 48.9% | Fashion model |
| 25 | KKatie Price | 54k | 0.3% | 40.4 | 61.3% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion models compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in South Africa?
Meghan Markle currently leads with an estimated audience of 303k people in South Africa.