How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | JJayne Mansfield | 54k | 0.6% | 45.8 | 66.6% | Fashion model |
| 27 | AAdriana Lima | 54k | 0.2% | 26.9 | 41.7% | Fashion model |
| 28 | GGisele Bündchen | 54k | 0.4% | 41.5 | 63.4% | Fashion model |
| 29 | TTyra Banks | 53k | 0.9% | 31.9 | 73.3% | Fashion model |
| 30 | OOlga Kurylenko | 52k | 0.6% | 32.8 | 77.1% | Fashion model |
| 31 | KKim Basinger | 51k | 0.7% | 46.6 | 61.7% | Fashion model |
| 32 | CCara Delevingne | 51k | 0.6% | 39.3 | 86.3% | Fashion model |
| 33 | AArden Cho | 49k | 0.9% | 29.7 | 46.5% | Fashion model |
| 34 | LLee Byung-hun | 47k | 0.7% | 23.2 | 56.4% | Fashion model |
| 35 | GGeri Halliwell | 46k | 1.1% | 47.1 | 71.1% | Fashion model |
| 36 | SSharon Tate | 46k | 0.6% | 47.5 | 47.3% | Fashion model |
| 37 | BBarbara Palvin | 45k | 0.5% | 45.8 | 8.7% | Fashion model |
| 38 | EEmily Ratajkowski | 43k | 0.4% | 37.0 | 55.9% | Fashion model |
| 39 | CCindy Crawford | 42k | 0.5% | 28.2 | 81.0% | Fashion model |
| 40 | BBridget Moynahan | 41k | 0.8% | 46.2 | 71.3% | Fashion model |
| 41 | HHayden Panettiere | 41k | 0.5% | 31.1 | 100.0% | Fashion model |
| 42 | KKate Moss | 40k | 0.4% | 39.0 | 74.3% | Fashion model |
| 43 | CCaitriona Balfe | 40k | 0.4% | 43.7 | 74.7% | Fashion model |
| 44 | KKimora Lee Simmons | 38k | 1.7% | 33.3 | 96.9% | Fashion model |
| 45 | TTaylor Momsen | 37k | 0.4% | 32.4 | 47.9% | Fashion model |
| 46 | CChyler Leigh | 36k | 0.8% | 47.4 | 61.6% | Fashion model |
| 47 | SShantel VanSanten | 35k | 1.1% | — | — | Fashion model |
| 48 | MMarilyn Monroe | 35k | 0.5% | 41.2 | 74.7% | Fashion model |
| 49 | MMatthew Gray Gubler | 35k | 0.9% | 41.0 | 88.3% | Fashion model |
| 50 | IIsabella Rossellini | 34k | 0.4% | 47.0 | 74.3% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion models compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in South Africa?
Meghan Markle currently leads with an estimated audience of 303k people in South Africa.