Contact us
Popularity ranking · South Africa

The 100 most popular Regions in South Africa

This curated ranking covers the 100 largest regions in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 459 regions tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Southern Africa, East Africa and Atlantic Ocean lead the list with a combined estimated audience of 14M people. Across all 100 entries the average audience size is 379k, and the largest, Southern Africa, reaches around 5M people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each region, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Southern Africa 5M 37.5 52.6% Region
2 East Africa 4.4M 37.3 52.8% Region
3 Atlantic Ocean 4.2M 35.8 52.1% Region
4 Western Cape 2.1M 39.2 56.9% Region
5 Sub-Saharan Africa 1M 38.7 53.7% Region
6 South Asia 813k 38.3 54.7% Region
7 Guangdong 743k 34.8 47.9% Region
8 Central Africa 728k 37.4 53.5% Region
9 Sahara 668k 38.7 51.8% Region
10 West Africa 644k 35.8 49.7% Region
11 Hollywood 640k 38.9 55.8% Region
12 Dubai 574k 39.0 49.2% Region
13 California 529k 37.9 54.7% Region
14 North Africa 523k 38.4 48.3% Region
15 Middle East 511k 40.5 51.5% Region
16 Free State (province) 472k 39.8 52.2% Region
17 Causeway Bay 472k 38.4 75.2% Region
18 England 431k 37.7 48.8% Region
19 Western Asia 428k 39.6 54.8% Region
20 Southeast Asia 420k 37.7 50.6% Region
21 Mediterranean Sea 376k 41.0 54.6% Region
22 Caribbean 376k 35.9 51.0% Region
23 Florida 368k 37.1 55.6% Region
24 Scotland 352k 38.1 44.2% Region
25 Baden-Württemberg 343k 39.2 25.9% Region

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular regions compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each region by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest region in South Africa?

Southern Africa currently leads with an estimated audience of 5M people in South Africa.

Other top lists in South Africa

Beauty & Wellness
Related top lists Travel & Leisure · More audiences in South Africa