Rascasse Audience Intelligence

Batman Viewer Demographics in United Kingdom

Batman has an estimated audience of 11,063,734 people in United Kingdom.

#3among Movie / TV Show / Series in United Kingdom
#29in Movies & TV

The average Batman fan in United Kingdom is 42.0 years old, balanced, and lives primarily in West Midlands.

Most fans live in West Midlands, South East, Yorkshire and the Humber.

Top affinities include Elizabeth Olsen, Superman, Otaku, with strongest over-indexing on Elizabeth Olsen (8.81× the country average).

Demographically, the Batman audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

The typical Batman fan in United Kingdom is balanced, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elizabeth Olsen.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.1M
in United Kingdom
Gender
53.0%♀
47.0% male
Age
42.0
average years
Country rank
#428
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Batman viewers

53.0% are female, 47.0% are male, average age 42.0.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Batman audience in United Kingdom
MetricValue
Female53.0%
Male47.0%
Average age42.0
Estimated audience size11,063,734
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Batman audience in United Kingdom
Age bracketShare%
16-2420%
25-3416%
35-4416%
45-5420%
55+28%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Batman audience comes from United Kingdom.

Worldwide audience distribution share by country for Batman
CountryShare
United States33.3%
Brazil13.5%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Batman fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~1.5M1.51×
02West Midlands~1.5M1.50×
03North East~500K1.24×
04Wales~500K1.04×
05Northern Ireland~300K1.00×
06Scotland~900K0.96×
07South East~1.5M0.92×
08East Midlands~700K0.80×
09East of England~800K0.79×
10South West~700K0.78×
11North West~600K0.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Batman audience vs. the country average
#·InterestCategoryAffinity×
01Elizabeth OlsenMovies & TV8.81×
02SupermanMovies & TV7.50×
03OtakuLiterature7.02×
04DC ComicsLiterature6.88×
05Spider-ManMovies & TV6.13×
06Computer animationBusiness & Career5.73×
07The FlashMovies & TV5.67×
08Tom HiddlestonMovies & TV5.56×
09Anime conventionLiterature4.80×
10Anime and manga fandomLiterature4.11×
11Scooby-DooMovies & TV3.98×
12BeetlejuiceMovies & TV3.47×
13TikTokInternet & Social Media3.26×
14DuneMovies & TV3.17×
15Communication designBusiness & Career3.15×
16ComicsLiterature3.04×
17Harry PotterMovies & TV2.25×
18Video gamesGames1.94×
19Comedy moviesMovies & TV1.77×
20Pop musicMusic & Radio1.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Batman audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Batman audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.53×
MindfulnessBALANCE1.46×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Batman audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Need for SecurityCONSERVATISM0.74×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Batman over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/batman-28809” · Methodology