Rascasse Audience Intelligence

InStyle Audience Demographics in Germany

InStyle has an estimated audience of 1.1M people in Germany.

#5among Fashion magazine in Germany
#208among websites & media in Germany
#327in Fashion & Accessoires

The average InStyle fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, InStyle ranks #5 among the 51 objects in Fashion magazine in Germany — 24.3× the group median.

Its fans are 2.3 years older than the group average of 35.1.

Women make up 75.4% of the fan base, 13.7 percentage points more than the group average.

Compared with the other 50 objects in Fashion magazine, InStyle fans stand out for their interest in BUNTE.de, Stradivarius and Ernsting's family.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include freundin, BUNTE.de, Stradivarius, with strongest over-indexing on freundin (7.08× the country average).

Demographically, the InStyle audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Creativity.

The typical InStyle fan in Germany is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for freundin.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in Germany
Gender
75.4%♀
24.6% male
Age
37.4
average years
Country rank
#5918
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of InStyle

75.4% are female, 24.6% are male, average age 37.4.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for InStyle audience in Germany
MetricValue
Female75.4%
Male24.6%
Average age37.4
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the InStyle audience in Germany
Age bracketShare%
16-2424%
25-3422%
35-4420%
45-5419%
55+14%
Fig. 04

Worldwide distribution

58.3%

of the worldwide InStyle audience comes from Germany.

Worldwide audience distribution share by country for InStyle
CountryShare
Germany58.3%
Greece7.9%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

InStyle fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.59×
02Hamburg~40K1.48×
03Bremen~10K1.31×
04Baden-Württemberg~200K1.20×
05Nordrhein-Westfalen~300K1.18×
06Hessen~100K1.17×
07Saarland~20K1.17×
08Niedersachsen~100K0.97×
09Rheinland-Pfalz~50K0.92×
10Berlin~40K0.88×
11Schleswig-Holstein~30K0.86×
12Sachsen~40K0.72×
13Sachsen-Anhalt~20K0.69×
14Mecklenburg-Vorpommern~10K0.68×
15Brandenburg~20K0.67×
16Thüringen~20K0.65×
Fig. 06

Affinity by region

Affinity by region — InStyle, Germany
0.65×1.00×1.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the InStyle audience vs. the country average
#·InterestCategoryAffinity×
01freundinFashion & Accessoires7.08×
02BUNTE.deInternet & Social Media3.84×
03StradivariusShopping3.50×
04Ernsting's familyShopping2.73×
05PromiFlashInternet & Social Media2.66×
06PrimarkShopping2.65×
07Let's Dance (German TV series)Movies & TV2.60×
08UniqloShopping2.56×
09TchiboShopping2.55×
10Wetter.comHome & Garden2.52×
11Gute Zeiten, schlechte ZeitenMovies & TV2.40×
12H&MShopping2.31×
13DeichmannShopping2.30×
14FOCUS OnlineNews2.24×
15C&AShopping2.23×
16ZaraShopping2.09×
17HermèsFashion & Accessoires1.79×
18RossmannShopping1.73×
19BildNews1.70×
20Women's clothingFashion & Accessoires1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the InStyle audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the InStyle audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.59×
CreativityOPEN1.35×
Luxury OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the InStyle audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.66×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in InStyle over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/instyle-1616” · Methodology