Rascasse Audience Intelligence

Burna Boy Audience in United States

Burna Boy has an estimated audience of 793K people in United States.

#2among Afrobeats in United States
#6137among people in United States#3410in Music & Radio

The average Burna Boy fan in United States is 32.9 years old, balanced, and lives primarily in California.

By number of fans, Burna Boy ranks #3 among the 14 objects in Afrobeats in United States — 23.7× the group median.

Its fans are 1.2 years younger than the group average of 34.1.

Women make up 49.5% of the fan base, 7.2 percentage points fewer than the group average.

Compared with the other 13 objects in Afrobeats, Burna Boy fans stand out for their interest in Stormzy, Zinedine Zidane and Karlie Kloss.

Most fans live in California, New York, Florida.

Top affinities include Stormzy, Zinedine Zidane, Karlie Kloss, with strongest over-indexing on Stormzy (188.75× the country average).

Demographically, the Burna Boy audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Community Orientation, Tradition.

The typical Burna Boy fan in United States is balanced, around 32.9 years old, with strong Community Orientation tendencies and a notable affinity for Stormzy.

Category: Music & Radio · Type: Person · Subtype: Afrobeats

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
793K
in United States
Gender
49.5%♀
50.5% male
Age
32.9
average years
Country rank
#27631
among all objects in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Burna Boy fans

49.5% are female, 50.5% are male, average age 32.9.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Burna Boy audience in United States
MetricValue
Female49.5%
Male50.5%
Average age32.9
Estimated audience size793K
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Burna Boy audience in United States
Age bracketShare%
16-2440%
25-3421%
35-4415%
45-5413%
55+10%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Burna Boy audience comes from United States.

Worldwide audience distribution share by country for Burna Boy
CountryShare
United States20.3%
Nigeria18.1%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Burna Boy fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K2.83×
02Washington, District of Columbia~5K2.80×
03Georgia~60K2.42×
04New York~90K1.94×
05Massachusetts~30K1.65×
06New Jersey~40K1.62×
07Louisiana~20K1.60×
08Virginia~30K1.53×
09Delaware~4K1.53×
10North Carolina~40K1.49×
11Florida~70K1.43×
12Mississippi~10K1.38×
13Connecticut~10K1.34×
14Texas~70K1.33×
15South Carolina~20K1.28×
16Alabama~20K1.28×
17Rhode Island~3K1.28×
18Minnesota~10K1.10×
19Illinois~30K1.09×
20Pennsylvania~30K1.07×
21California~90K1.01×
22Tennessee~20K0.96×
23Washington~20K0.95×
24Ohio~20K0.88×
25Nevada~7K0.86×
26Michigan~20K0.82×
27Missouri~10K0.82×
28Indiana~10K0.79×
29Colorado~10K0.79×
30Arkansas~6K0.78×
31Vermont~1K0.75×
32Kentucky~8K0.74×
33North Dakota~1K0.74×
34Maine~2K0.71×
35Alaska~1K0.70×
36Arizona~10K0.68×
37Oklahoma~6K0.68×
38Hawaii~2K0.67×
39New Hampshire~2K0.67×
40Nebraska~3K0.66×
41Kansas~4K0.64×
42South Dakota~1K0.64×
43Wisconsin~8K0.61×
44Montana~2K0.61×
45Oregon~6K0.60×
46Iowa~4K0.59×
47West Virginia~2K0.58×
48New Mexico~3K0.55×
49Idaho~2K0.54×
50Utah~4K0.47×
Fig. 06

Affinity by region

Affinity by region — Burna Boy, United States
0.47×1.00×2.83×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Burna Boy audience vs. the country average
#·InterestCategoryAffinity×
01StormzyMusic & Radio188.75×
02Zinedine ZidaneSports36.74×
03Karlie KlossFashion & Accessoires32.96×
04BoobaMusic & Radio25.05×
05Emily RatajkowskiFashion & Accessoires21.34×
06Bikram YogaHealth18.51×
07International Olympic CommitteeSports17.85×
08Kit HaringtonMovies & TV15.52×
09Yin yogaSports15.03×
10Call of Duty: Modern Warfare 2Games13.24×
11Kundalini yogaHealth11.69×
12International educationBusiness & Career10.77×
13Anthony JoshuaSports8.73×
14Teyana TaylorMovies & TV7.14×
15StretchingSports6.30×
16Hair ExtensionsBeauty & Wellness5.70×
17Rick and MortyMovies & TV4.94×
18DancehallsMusic & Radio4.33×
19Google DriveTechnology & Electronics3.09×
20SupermanMovies & TV1.96×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Burna Boy audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Burna Boy audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
TraditionCONSERVATISM1.51×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Burna Boy audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Family OrientationCONSERVATISM0.84×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Afrobeats audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Burna Boy over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/burna-boy-10007020” · Methodology