Rascasse Audience Intelligence

Essence Target Market in United States

Essence has an estimated audience of 3M people in United States.

#37among Cosmetics in United States
#1133among brands in United States#173in Beauty & Wellness

The average Essence fan in United States is 34.1 years old, more female, and lives primarily in California.

By number of fans, Essence ranks #38 among the 185 objects in Cosmetics in United States — 1.7× the group median.

Women make up 75.1% of the fan base, 6.0 percentage points fewer than the group average.

Most fans live in California, New York, Texas.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
75.1%♀
24.9% male
Age
34.1
average years
Country rank
#10250
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Essence

75.1% are female, 24.9% are male, average age 34.1.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Essence audience in United States
MetricValue
Female75.1%
Male24.9%
Average age34.1
Estimated audience size3M
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Essence audience in United States
Age bracketShare%
16-2437%
25-3420%
35-4416%
45-5416%
55+11%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Essence audience comes from United States.

Worldwide audience distribution share by country for Essence
CountryShare
United States29.2%
Italy10.0%
France9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Essence customers by region in United States
#RegionReachAffinity×
01Louisiana~90K2.06×
02Washington, District of Columbia~9K1.48×
03Georgia~100K1.45×
04New York~300K1.42×
05Maryland~80K1.39×
06Illinois~100K1.23×
07California~400K1.22×
08Alabama~50K1.21×
09Nevada~40K1.21×
10Mississippi~30K1.21×
11New Jersey~100K1.15×
12Texas~200K1.14×
13Florida~200K1.14×
14Missouri~60K1.14×
15Delaware~10K1.14×
16North Carolina~100K1.11×
17Michigan~100K1.07×
18Indiana~60K1.05×
19South Carolina~50K1.05×
20Virginia~80K1.04×
21Pennsylvania~100K1.03×
22Arizona~70K1.03×
23Tennessee~70K1.02×
24Arkansas~30K1.00×
25Connecticut~30K0.98×
26Hawaii~10K0.98×
27Oklahoma~30K0.96×
28Ohio~100K0.93×
29Vermont~5K0.93×
30Rhode Island~9K0.91×
31Massachusetts~60K0.90×
32Kentucky~40K0.89×
33Washington~60K0.88×
34Minnesota~40K0.88×
35New Mexico~20K0.84×
36Maine~10K0.83×
37Nebraska~10K0.82×
38South Dakota~6K0.82×
39Oregon~30K0.81×
40Kansas~20K0.80×
41Wisconsin~40K0.79×
42Alaska~5K0.79×
43Utah~20K0.78×
44Iowa~20K0.78×
45New Hampshire~9K0.77×
46Idaho~10K0.76×
47West Virginia~10K0.76×
48Colorado~40K0.75×
49North Dakota~5K0.73×
50Montana~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Essence, United States
0.72×1.00×2.06×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Essence over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/essence-61985” · Methodology