Rascasse Audience Intelligence

Mentos Target Market in United States

Mentos has an estimated audience of 384K people in United States.

#6among Chewing gum in United States
#4715among brands in United States#2263in Food & Beverages

The average Mentos fan in United States is 24.3 years old, more female, and lives primarily in California.

By number of fans, Mentos ranks #6 among the 11 objects in Chewing gum in United States.

Its fans are 9.0 years younger than the group average of 33.3.

Women make up 62.0% of the fan base, 3.8 percentage points more than the group average.

Most fans live in California, Texas, Florida.

Category: Food & Beverages · Type: Brand · Subtype: Chewing gum

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
384K
in United States
Gender
62.0%♀
38.0% male
Age
24.3
average years
Country rank
#42663
among all objects in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Mentos

62.0% are female, 38.0% are male, average age 24.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Mentos audience in United States
MetricValue
Female62.0%
Male38.0%
Average age24.3
Estimated audience size384K
Fig. 03

Age distribution

Ø 24.3
average years
Age distribution of the Mentos audience in United States
Age bracketShare%
16-2471%
25-3420%
35-444%
45-543%
55+2%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Mentos audience comes from United States.

Worldwide audience distribution share by country for Mentos
CountryShare
United States17.6%
United Kingdom11.9%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mentos customers by region in United States
#RegionReachAffinity×
01Florida~30K1.25×
02Texas~30K1.19×
03Georgia~20K1.19×
04New Jersey~10K1.17×
05California~50K1.15×
06New York~30K1.15×
07Maryland~8K1.15×
08Utah~4K1.14×
09Virginia~10K1.13×
10Louisiana~6K1.12×
11Washington~10K1.11×
12Massachusetts~9K1.10×
13Hawaii~2K1.09×
14North Carolina~10K1.08×
15South Carolina~7K1.08×
16Kentucky~6K1.08×
17Connecticut~4K1.06×
18Illinois~20K1.05×
19Mississippi~4K1.05×
20Pennsylvania~20K1.04×
21Michigan~10K1.04×
22Alabama~6K1.04×
23Delaware~1K1.03×
24Ohio~10K1.02×
25Oklahoma~5K1.02×
26Indiana~8K1.01×
27Oregon~5K1.01×
28Arizona~9K1.00×
29Nevada~4K1.00×
30Arkansas~3K1.00×
31Minnesota~6K0.99×
32Maine~2K0.99×
33Tennessee~8K0.98×
34Washington, District of Columbia<1K0.98×
35Missouri~7K0.97×
36Kansas~3K0.96×
37North Dakota<1K0.95×
38Alaska<1K0.94×
39Wisconsin~6K0.93×
40Nebraska~2K0.93×
41Rhode Island~1K0.93×
42Iowa~3K0.92×
43Idaho~2K0.92×
44West Virginia~2K0.92×
45South Dakota<1K0.92×
46Montana~1K0.91×
47New Mexico~2K0.89×
48Vermont<1K0.89×
49New Hampshire~1K0.88×
50Colorado~6K0.85×
Fig. 06

Affinity by region

Affinity by region — Mentos, United States
0.85×1.00×1.25×
Appendix

Explore more audiences

More Chewing gum audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mentos over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mentos-6358” · Methodology