Rascasse Audience Intelligence

Motörhead Audience in United States

Motörhead has an estimated audience of 1.5M people in United States.

#68among Rock in United States#3279among people in United States#1869in Music & Radio

The average Motörhead fan in United States is 37.8 years old, more male, and lives primarily in California.

Its fans are 4.6 years younger than the group average of 42.4.

Women make up 34.6% of the fan base, 10.8 percentage points fewer than the group average.

Compared with the other 1319 objects in Rock, Motörhead fans stand out for their interest in Immortal (band), Leonardo and Manowar.

Interest is seasonal: May, June and July account for 45% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Illinois.

Top affinities include Immortal (band), Leonardo, Manowar, with strongest over-indexing on Immortal (band) (40.71× the country average).

Demographically, the Motörhead audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

The typical Motörhead fan in United States is more male, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Immortal (band).

Category: Music & Radio · Type: Person · Subtype: Rock

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
34.6%♀
65.4% male
Age
37.8
average years
Country rank
#17445
among all objects in United States
Fig. 01

Search interest · 12-month trend

-81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Motörhead fans

34.6% are female, 65.4% are male, average age 37.8.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Motörhead audience in United States
MetricValue
Female34.6%
Male65.4%
Average age37.8
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Motörhead audience in United States
Age bracketShare%
16-2427%
25-3418%
35-4417%
45-5423%
55+15%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Motörhead audience comes from United States.

Worldwide audience distribution share by country for Motörhead
CountryShare
United States21.5%
Germany10.7%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Motörhead fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K1.70×
02West Virginia~10K1.26×
03North Dakota~4K1.24×
04Kentucky~20K1.15×
05Iowa~20K1.13×
06Oklahoma~20K1.11×
07Indiana~30K1.10×
08Idaho~9K1.09×
09Wisconsin~30K1.08×
10Oregon~20K1.08×
11California~200K1.07×
12Ohio~60K1.07×
13Missouri~30K1.07×
14Pennsylvania~60K1.06×
15Tennessee~30K1.06×
16Nebraska~9K1.05×
17Maine~7K1.05×
18New Hampshire~6K1.05×
19New Mexico~10K1.04×
20Arizona~40K1.03×
21Arkansas~10K1.03×
22Texas~100K1.01×
23Utah~20K1.01×
24Nevada~10K1.01×
25South Dakota~4K1.01×
26Michigan~50K0.99×
27Minnesota~30K0.99×
28Connecticut~20K0.99×
29Kansas~10K0.98×
30Washington~30K0.97×
31Massachusetts~30K0.97×
32Rhode Island~5K0.97×
33North Carolina~50K0.96×
34Alabama~20K0.96×
35Louisiana~20K0.96×
36Mississippi~10K0.96×
37Montana~5K0.96×
38South Carolina~20K0.94×
39Vermont~3K0.94×
40Georgia~50K0.93×
41New Jersey~40K0.92×
42Virginia~40K0.91×
43Delaware~4K0.90×
44Wyoming~2K0.90×
45New York~80K0.89×
46Alaska~3K0.88×
47Florida~90K0.87×
48Colorado~20K0.86×
49Maryland~20K0.81×
50Hawaii~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Motörhead, United States
0.81×1.00×1.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Motörhead audience vs. the country average
#·InterestCategoryAffinity×
01Immortal (band)Music & Radio40.71×
02LeonardoMusic & Radio40.23×
03ManowarMusic & Radio29.57×
04PestilenceMusic & Radio26.89×
05Emperor (band)Music & Radio24.94×
06Melodic death metalMusic & Radio21.27×
07DeathcoreMusic & Radio18.44×
08Doom metalMusic & Radio17.69×
09W.A.S.P.Music & Radio17.23×
10Black SabbathMusic & Radio13.05×
11HarmonicaMusic & Radio10.79×
12G&L Musical InstrumentsMusic & Radio10.25×
13Ozzy OsbourneMusic & Radio8.97×
14Electronic musical instrumentMusic & Radio8.75×
15Live eventsMusic & Radio2.02×
16MusicBusiness & Career2.00×
17Consumer electronicsTechnology & Electronics1.98×
18ReadingLiterature1.94×
19Outdoor recreationSports1.93×
20SportsSports1.82×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Motörhead audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Motörhead audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.14×
Urban LifestyleOPEN1.68×
SustainabilityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Motörhead audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Social Media UsageJOY0.98×
Price SensitivityPREMIUM1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

More Rock audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Motörhead over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/motorhead-10530” · Methodology