Rascasse Audience Intelligence

Spoon Audience in United States

Spoon has an estimated audience of 1.3M people in United States.

#3among Indie rock in United States
#3772among people in United States#2117in Music & Radio

The average Spoon fan in United States is 39.1 years old, balanced, and lives primarily in California.

By number of fans, Spoon ranks #3 among the 11 objects in Indie rock in United States — 4.4× the group median.

Its fans are 1.5 years older than the group average of 37.6.

Women make up 45.5% of the fan base, 1.6 percentage points fewer than the group average.

Compared with the other 10 objects in Indie rock, Spoon fans stand out for their interest in International education, Bloc Party and Fleet Foxes.

Most fans live in California, Texas, New York.

Top affinities include International education, Modest Mouse, Bloc Party, with strongest over-indexing on International education (54.32× the country average).

Demographically, the Spoon audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

The typical Spoon fan in United States is balanced, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for International education.

Category: Music & Radio · Type: Person · Subtype: Indie rock

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United States
Gender
45.5%♀
54.5% male
Age
39.1
average years
Country rank
#19179
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Spoon fans

45.5% are female, 54.5% are male, average age 39.1.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Spoon audience in United States
MetricValue
Female45.5%
Male54.5%
Average age39.1
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Spoon audience in United States
Age bracketShare%
16-2424%
25-3418%
35-4419%
45-5421%
55+19%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Spoon audience comes from United States.

Worldwide audience distribution share by country for Spoon
CountryShare
Japan40.2%
United States21.9%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spoon fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~80K3.08×
02Colorado~60K2.39×
03Virginia~60K1.65×
04Hawaii~9K1.60×
05North Carolina~70K1.48×
06Arkansas~20K1.35×
07Oregon~20K1.28×
08California~200K1.22×
09New York~90K1.17×
10Texas~100K1.14×
11Indiana~30K1.06×
12Georgia~50K1.04×
13Pennsylvania~50K1.00×
14Minnesota~20K0.97×
15Nebraska~8K0.96×
16Illinois~50K0.94×
17Kansas~10K0.94×
18Utah~10K0.93×
19Michigan~40K0.92×
20South Carolina~20K0.91×
21Oklahoma~10K0.91×
22New Jersey~30K0.90×
23Arizona~30K0.90×
24Massachusetts~30K0.90×
25Nevada~10K0.90×
26Kentucky~20K0.89×
27Rhode Island~4K0.89×
28New Mexico~7K0.88×
29North Dakota~3K0.88×
30Alaska~3K0.88×
31Wisconsin~20K0.87×
32South Dakota~3K0.87×
33Vermont~2K0.87×
34Missouri~20K0.86×
35New Hampshire~5K0.86×
36Connecticut~10K0.84×
37Montana~4K0.84×
38Florida~70K0.83×
39Louisiana~20K0.83×
40Ohio~40K0.82×
41Iowa~10K0.82×
42Idaho~6K0.81×
43Washington~20K0.80×
44Delaware~3K0.80×
45Maine~4K0.77×
46Washington, District of Columbia~2K0.77×
47Mississippi~9K0.76×
48Tennessee~20K0.75×
49Alabama~10K0.74×
50West Virginia~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Spoon, United States
0.74×1.00×3.08×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spoon audience vs. the country average
#·InterestCategoryAffinity×
01International educationBusiness & Career54.32×
02Modest MouseMusic & Radio45.92×
03Bloc PartyMusic & Radio44.44×
04The KillsMusic & Radio36.84×
05Fleet FoxesMusic & Radio36.07×
06WilcoMusic & Radio35.45×
07Ryan AdamsMusic & Radio34.98×
08Brownie (folklore)Food & Beverages34.32×
09Death Cab for CutieMusic & Radio32.00×
10Bon IverMusic & Radio30.38×
11The HivesMusic & Radio30.08×
12SkyfallMovies & TV23.86×
13PixiesMusic & Radio22.51×
14RadioheadMusic & Radio14.09×
15Goo Goo DollsMusic & Radio13.98×
16Jack WhiteMovies & TV12.98×
17Forex Online TradingBusiness & Career12.52×
18Joe WalshMusic & Radio11.22×
19Brandi CarlileMusic & Radio10.42×
20Bob DylanMusic & Radio8.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spoon audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spoon audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.97×
Luxury OrientationPREMIUM1.66×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spoon audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Healthy LifestyleBALANCE0.84×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Indie rock audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Spoon over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/spoon-10023671” · Methodology