Rascasse Audience Intelligence

Whitney Houston Audience in Germany

Whitney Houston has an estimated audience of 2.8M people in Germany.

#3among R&B in Germany
#204among people in Germany#186in Music & Radio

The average Whitney Houston fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Whitney Houston ranks #3 among the 130 objects in R&B in Germany — 56.5× the group median.

Its fans are 7.7 years older than the group average of 35.5.

Women make up 58.9% of the fan base, 3.2 percentage points more than the group average.

Compared with the other 129 objects in R&B, Whitney Houston fans stand out for their interest in Alison Moyet, Alabama and Sarah Paulson.

Interest is seasonal: January, August and December account for 36% of the year's searches, June is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Alison Moyet, Alabama, Sarah Paulson, with strongest over-indexing on Alison Moyet (64.46× the country average).

Demographically, the Whitney Houston audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Spirituality, Pet Ownership.

The typical Whitney Houston fan in Germany is more female, around 43.2 years old, with strong Spirituality tendencies and a notable affinity for Alison Moyet.

Category: Music & Radio · Type: Person · Subtype: R&B

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in Germany
Gender
58.9%♀
41.1% male
Age
43.2
average years
Country rank
#2470
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Whitney Houston fans

58.9% are female, 41.1% are male, average age 43.2.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Whitney Houston audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age43.2
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Whitney Houston audience in Germany
Age bracketShare%
16-2418%
25-3410%
35-4417%
45-5429%
55+26%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Whitney Houston audience comes from Germany.

Worldwide audience distribution share by country for Whitney Houston
CountryShare
United States21.5%
Brazil12.2%
Germany9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Whitney Houston fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.12×
02Rheinland-Pfalz~200K1.08×
03Thüringen~70K1.05×
04Nordrhein-Westfalen~600K1.04×
05Niedersachsen~300K1.03×
06Sachsen~100K1.03×
07Sachsen-Anhalt~70K1.03×
08Bayern~400K1.00×
09Schleswig-Holstein~100K1.00×
10Mecklenburg-Vorpommern~50K0.99×
11Hessen~200K0.98×
12Baden-Württemberg~400K0.97×
13Berlin~100K0.96×
14Hamburg~60K0.95×
15Saarland~30K0.92×
16Bremen~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Whitney Houston, Germany
0.87×1.00×1.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Whitney Houston audience vs. the country average
#·InterestCategoryAffinity×
01Alison MoyetMusic & Radio64.46×
02AlabamaMusic & Radio54.87×
03Sarah PaulsonMovies & TV26.47×
04Bronski BeatMusic & Radio26.23×
05Lionel RichieMusic & Radio23.11×
06Diana RossMusic & Radio21.00×
07Janet JacksonMusic & Radio20.02×
08Joe CockerMusic & Radio16.42×
09Celine DionMusic & Radio15.94×
10Rod StewartMusic & Radio14.19×
11Mariah CareyMusic & Radio13.82×
12Cyndi LauperMusic & Radio13.80×
13Simply RedMusic & Radio13.39×
14Christina AguileraMusic & Radio11.74×
15George MichaelMusic & Radio10.87×
16Bonnie TylerMusic & Radio10.61×
17Bee GeesMusic & Radio10.58×
18Phil CollinsMusic & Radio9.56×
19Freddie MercuryMusic & Radio7.18×
20Michael JacksonMusic & Radio4.36×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Whitney Houston audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Whitney Houston audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.62×
Pet OwnershipJOY1.39×
TraditionCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Whitney Houston audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More R&B audiences in Germany

See Whitney Houston audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Whitney Houston over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/whitney-houston-14143” · Methodology