Rascasse Audience Intelligence

Fat Face Target Market in United Kingdom

Fat Face has an estimated audience of 4,362,040 people in United Kingdom.

#158among Brand in United Kingdom
#88in Fashion & Accessoires

The average Fat Face fan in United Kingdom is 50.6 years old, more female, and lives primarily in South East.

Most fans live in South East, South West, East of England.

Top affinities include Joe Brown (judge), Crew Clothing, Emma Bridgewater, with strongest over-indexing on Joe Brown (judge) (5.58× the country average).

Demographically, the Fat Face audience skews more female with an average age of 50.6, and over-indexes on personality traits such as Design Affinity, Mindfulness.

The typical Fat Face fan in United Kingdom is more female, around 50.6 years old, with strong Design Affinity tendencies and a notable affinity for Joe Brown (judge).

Category: Fashion & Accessoires · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.4M
in United Kingdom
Gender
83.4%♀
16.6% male
Age
50.6
average years
Country rank
#1566
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fat Face

83.4% are female, 16.6% are male, average age 50.6.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Fat Face audience in United Kingdom
MetricValue
Female83.4%
Male16.6%
Average age50.6
Estimated audience size4,362,040
Fig. 03

Age distribution

Ø 50.6
average years
Age distribution of the Fat Face audience in United Kingdom
Age bracketShare%
16-241%
25-348%
35-4417%
45-5428%
55+45%
Fig. 04

Worldwide distribution

79.9%

of the worldwide Fat Face audience comes from United Kingdom.

Worldwide audience distribution share by country for Fat Face
CountryShare
United Kingdom79.9%
United States5.6%
Ireland2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fat Face customers by region in United Kingdom
#RegionReachAffinity×
01Wales~300K1.32×
02South West~500K1.31×
03South East~800K1.29×
04West Midlands~400K1.08×
05Yorkshire and the Humber~400K1.07×
06Scotland~400K1.03×
07East of England~400K1.02×
08East Midlands~300K0.86×
09North East~100K0.84×
10Northern Ireland~80K0.65×
11North West~300K0.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fat Face audience vs. the country average
#·InterestCategoryAffinity×
01Joe Brown (judge)Politics & Society5.58×
02Crew ClothingFashion & Accessoires4.85×
03Emma BridgewaterHome & Garden4.82×
04Phase EightFashion & Accessoires4.37×
05Rosamund PikeMovies & TV4.14×
06H. SamuelFashion & Accessoires3.99×
07StudioHome & Garden3.58×
08EurostarCars & Mobility3.55×
09The White CompanyLiterature3.49×
10Mountain WarehouseFashion & Accessoires3.42×
11Nationwide Building SocietyBusiness & Career3.42×
12TravelodgeTravel & Leisure3.31×
13Naked WinesFood & Beverages2.73×
14MoonpigHome & Garden2.02×
15WaterstonesLiterature1.79×
16DunelmHome & Garden1.78×
17HalfordsCars & Mobility1.69×
18MatalanShopping1.67×
19ToolstationHome & Garden1.64×
20The GuardianNews1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fat Face audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fat Face audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.39×
MindfulnessBALANCE1.38×
CreativityOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fat Face audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Risk AppetiteTHRILL0.87×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Fat Face over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/fat-face-35315” · Methodology