Rascasse Audience Intelligence

Tatler Audience Demographics in United Kingdom

Tatler has an estimated audience of 1.6M people in United Kingdom.

#143among websites & media in United Kingdom
#44in News

The average Tatler fan in United Kingdom is 47.7 years old, more female, and lives primarily in East of England.

Most fans live in East of England, South East, Scotland.

Top affinities include Chloé, Eurostar, White wine, with strongest over-indexing on Chloé (6.38× the country average).

Demographically, the Tatler audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Indulgence, Design Affinity.

The typical Tatler fan in United Kingdom is more female, around 47.7 years old, with strong Indulgence tendencies and a notable affinity for Chloé.

Category: News · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United Kingdom
Gender
79.0%♀
21.0% male
Age
47.7
average years
Country rank
#4655
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Tatler

79.0% are female, 21.0% are male, average age 47.7.

Fig. 02

Gender split

79.0%
Female
21.0%
Male
Demographic split for Tatler audience in United Kingdom
MetricValue
Female79.0%
Male21.0%
Average age47.7
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Tatler audience in United Kingdom
Age bracketShare%
16-244%
25-3415%
35-4418%
45-5424%
55+39%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Tatler audience comes from United Kingdom.

Worldwide audience distribution share by country for Tatler
CountryShare
United Kingdom29.7%
United States25.7%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tatler fans by region: top regions in United Kingdom
#RegionReachAffinity×
01East of England~300K2.15×
02South East~300K1.31×
03Scotland~100K1.13×
04Wales~80K1.09×
05West Midlands~100K0.98×
06North East~60K0.88×
07Northern Ireland~40K0.85×
08South West~100K0.82×
09Yorkshire and the Humber~100K0.81×
10East Midlands~90K0.74×
11North West~100K0.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tatler audience vs. the country average
#·InterestCategoryAffinity×
01ChloéFashion & Accessoires6.38×
02EurostarCars & Mobility6.11×
03White wineFood & Beverages6.05×
04Marc JacobsFashion & Accessoires5.92×
05Bottega VenetaFashion & Accessoires5.73×
06LongchampFashion & Accessoires5.54×
07Victoria BeckhamFashion & Accessoires4.75×
08The Championships, WimbledonSports4.62×
09Expensive TasteBusiness & Career3.51×
10OcadoShopping3.16×
11UniqloShopping2.91×
12VolunteeringPolitics & Society2.31×
13Do it yourself (DIY)Home & Garden2.19×
14WeddingsKids & Family2.06×
15IKEAHome & Garden1.85×
16ZooplaBusiness & Career1.83×
17Pop musicMusic & Radio1.69×
18Comedy moviesMovies & TV1.63×
19Rock musicMusic & Radio1.58×
20CookingFood & Beverages1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tatler audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tatler audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.55×
Design AffinityPREMIUM2.08×
Luxury OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tatler audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Need for SecurityCONSERVATISM0.88×
SpiritualityBALANCE0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

See Tatler audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Tatler over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/tatler-245441” · Methodology