Rascasse Audience Intelligence

Aquafina Target Market in United States

Aquafina has an estimated audience of 420K people in United States.

#10among Mineral water in United States#4496among brands in United States#2176in Food & Beverages

The average Aquafina fan in United States is 37.0 years old, balanced, and lives primarily in California.

By number of fans, Aquafina ranks #10 among the 56 objects in Mineral water in United States — 30.1× the group median.

Its fans are 1.6 years younger than the group average of 38.6.

Women make up 48.0% of the fan base, 4.6 percentage points fewer than the group average.

Compared with the other 55 objects in Mineral water, Aquafina fans stand out for their interest in The Specials, Volvic (mineral water) and Nestlé Waters.

Most fans live in California, Texas, Florida.

Top affinities include The Specials, Dasani, Volvic (mineral water), with strongest over-indexing on The Specials (183.56× the country average).

Demographically, the Aquafina audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

The typical Aquafina fan in United States is balanced, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for The Specials.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
420K
in United States
Gender
48.0%♀
52.0% male
Age
37.0
average years
Country rank
#40642
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Aquafina

48.0% are female, 52.0% are male, average age 37.0.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Aquafina audience in United States
MetricValue
Female48.0%
Male52.0%
Average age37.0
Estimated audience size420K
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Aquafina audience in United States
Age bracketShare%
16-2424%
25-3425%
35-4420%
45-5417%
55+14%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Aquafina audience comes from United States.

Worldwide audience distribution share by country for Aquafina
CountryShare
United States36.1%
Vietnam10.5%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Aquafina customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.52×
02California~70K1.32×
03Nevada~5K1.27×
04Utah~5K1.25×
05Alaska~1K1.19×
06Arizona~10K1.18×
07Washington~10K1.16×
08Oregon~6K1.13×
09Texas~30K1.10×
10Florida~30K1.10×
11North Carolina~10K1.08×
12Maryland~8K1.07×
13Illinois~20K1.06×
14Idaho~2K1.06×
15Colorado~8K1.04×
16Georgia~10K1.03×
17New Mexico~3K1.03×
18Oklahoma~5K1.02×
19New York~30K1.01×
20Minnesota~7K1.00×
21Indiana~8K0.99×
22Virginia~10K0.98×
23Massachusetts~9K0.98×
24Missouri~8K0.98×
25Kansas~4K0.98×
26Michigan~10K0.97×
27Alabama~6K0.97×
28Nebraska~2K0.97×
29South Carolina~7K0.96×
30Pennsylvania~20K0.95×
31Connecticut~4K0.95×
32Delaware~1K0.94×
33South Dakota~1K0.94×
34Louisiana~5K0.93×
35Kentucky~5K0.93×
36Iowa~4K0.93×
37Arkansas~4K0.93×
38Montana~1K0.93×
39New Jersey~10K0.92×
40Tennessee~8K0.92×
41Wisconsin~7K0.91×
42Rhode Island~1K0.91×
43North Dakota<1K0.90×
44Washington, District of Columbia<1K0.90×
45Mississippi~3K0.89×
46Ohio~10K0.88×
47Vermont<1K0.88×
48New Hampshire~1K0.86×
49Maine~1K0.85×
50West Virginia~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Aquafina, United States
0.84×1.00×1.52×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Aquafina audience vs. the country average
#·InterestCategoryAffinity×
01The SpecialsMusic & Radio183.56×
02DasaniFood & Beverages102.87×
03Volvic (mineral water)Food & Beverages99.97×
04Nestlé WatersTravel & Leisure86.02×
05VossFood & Beverages63.12×
06Nestlé Pure LifeFood & Beverages57.33×
07Poland SpringFood & Beverages44.93×
08Grand Indonesia Shopping TownShopping44.90×
09Purified waterFood & Beverages28.14×
10shawshank redemptionMovies & TV25.67×
11Soul WaterFood & Beverages23.87×
12Bottled waterFood & Beverages21.54×
13Fiji WaterFood & Beverages19.76×
14Water purificationFood & Beverages13.61×
15Olivia MunnMovies & TV13.58×
16Water bottleFood & Beverages12.95×
17Water filterFood & Beverages11.38×
18Fresh waterFood & Beverages8.41×
19Mineral waterFood & Beverages7.71×
20Drinking waterFood & Beverages5.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Aquafina audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Aquafina audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.06×
Healthy LifestyleBALANCE1.04×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Aquafina audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Quality AwarenessPREMIUM0.79×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Aquafina over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/aquafina-9023” · Methodology