Rascasse Audience Intelligence

Lexus GX Audience in United States

Lexus GX has an estimated audience of 1.7M people in United States.

#99among Car Model in United States
#541in Cars & Mobility

The average Lexus GX fan in United States is 41.2 years old, more male, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Lexus LC, Lexus ES, Lexus LS, with strongest over-indexing on Lexus LC (123.39× the country average).

Demographically, the Lexus GX audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Lexus GX fan in United States is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Lexus LC.

Category: Cars & Mobility · Type: Car Model

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
26.2%♀
73.8% male
Age
41.2
average years
Country rank
#15775
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lexus GX fans

26.2% are female, 73.8% are male, average age 41.2.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Lexus GX audience in United States
MetricValue
Female26.2%
Male73.8%
Average age41.2
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Lexus GX audience in United States
Age bracketShare%
16-2417%
25-3418%
35-4421%
45-5422%
55+22%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Lexus GX audience comes from United States.

Worldwide audience distribution share by country for Lexus GX
CountryShare
United States55.9%
Japan5.1%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lexus GX fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.56×
02Colorado~40K1.47×
03Hawaii~10K1.45×
04California~300K1.42×
05Louisiana~30K1.42×
06Georgia~80K1.40×
07North Carolina~70K1.29×
08Alabama~30K1.29×
09South Carolina~40K1.27×
10Utah~20K1.26×
11Arizona~50K1.25×
12Tennessee~50K1.22×
13Arkansas~20K1.20×
14Florida~100K1.18×
15New Jersey~50K1.14×
16Nevada~20K1.13×
17Washington~40K1.12×
18Connecticut~20K1.10×
19Oklahoma~20K1.09×
20Virginia~50K1.07×
21Mississippi~20K1.04×
22Massachusetts~40K1.02×
23Kentucky~20K1.01×
24Maryland~30K0.99×
25Idaho~9K0.96×
26Oregon~20K0.95×
27Illinois~60K0.94×
28Missouri~30K0.93×
29New Hampshire~6K0.93×
30New Mexico~10K0.92×
31New York~90K0.90×
32Pennsylvania~60K0.88×
33Kansas~10K0.88×
34Washington, District of Columbia~3K0.86×
35Rhode Island~5K0.84×
36Alaska~3K0.84×
37Ohio~50K0.81×
38Nebraska~8K0.81×
39Delaware~4K0.81×
40West Virginia~7K0.79×
41Montana~4K0.78×
42Wyoming~2K0.78×
43Indiana~30K0.77×
44Minnesota~20K0.75×
45Maine~5K0.74×
46Michigan~40K0.70×
47Iowa~10K0.68×
48Wisconsin~20K0.65×
49North Dakota~3K0.65×
50South Dakota~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Lexus GX, United States
0.58×1.00×1.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lexus GX audience vs. the country average
#·InterestCategoryAffinity×
01Lexus LCCars & Mobility123.39×
02Lexus ESCars & Mobility116.76×
03Lexus LSCars & Mobility114.02×
04Lexus RCCars & Mobility112.72×
05Lexus CTCars & Mobility110.72×
06Lexus NXCars & Mobility97.65×
07Lexus ISCars & Mobility82.54×
08Lexus RXCars & Mobility60.79×
09Lexus LXCars & Mobility60.43×
10Acura RDXCars & Mobility29.64×
11Acura MDXCars & Mobility28.32×
12Toyota SequoiaCars & Mobility23.96×
13Mid-size carCars & Mobility20.00×
14Honda PilotCars & Mobility19.21×
15ConvertibleCars & Mobility14.94×
16CoupéCars & Mobility14.89×
17Toyota Land CruiserCars & Mobility13.21×
18Front-wheel driveCars & Mobility12.79×
19Physical modelKids & Family11.29×
20AutotraderCars & Mobility8.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lexus GX audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lexus GX audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.11×
PatriotismCONSERVATISM2.35×
Luxury OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lexus GX audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
ExtroversionTHRILL0.88×
CreativityOPEN0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lexus GX over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lexus-gx-42985” · Methodology