SETTORE
Audience Intelligence per Esports & Gaming. Comprterminae Gaming-target in di una Tiefe, la sponsorizzazione-, Content- e monetizzazionesentscheidungen transformiert.
Industry
From sponsorship and creators to monetization — turn gaming behavior into commercial decisions.
The Challenge
Brands want to sponsor esports but can't prove audience overlap. Teams need to show sponsors that their fans actually buy their products. And gaming publishers struggle to position titles beyond core gamer demographics. The data exists in platforms — but nobody connects it to the brand and purchase behavior that sponsors care about. Play-time stats don't sell sponsorships. Audience overlap does. Gaming audiences are not defined by demographics — but by behavior, communities, and culture.
How Rascasse Helps
Understand not just who plays — but what else they care about and which brands fit.
Understand which brands truly match gaming audiences — based on real audience overlap and behavior, not assumptions.
Find creators and streamers that truly match your audience — not just reach, but cultural relevance and brand alignment.
Understand what drives gaming audiences — across genres, platforms, and communities.
Vedi in azione
Brand Affinity Profile — what LoL fans actually buy and care about.
Brand Affinity Analysis
See which brands, products, and categories over-index among gaming audiences — the data sponsors actually need to see before signing a deal.
| Brand / Category | Affinity | Overlap |
|---|---|---|
|
Lo
Logitech Gaming Peripherals |
5.2x | 67% |
|
RB
Red Bull Energy Drinks |
4.1x | 58% |
|
Nk
Nike Sportswear |
2.8x | 42% |
|
Sp
Spotify Music Streaming |
3.6x | 54% |
Creator & Talent Fit
Abbinate Creators dopo target-Psychografie e kultureller Relevanz — not follower counts. See who drives real engagement in your target segments.
| Creator | Audience Fit | Reach | Tier |
|---|---|---|---|
| GRGameReviewer_DE | 92% | 340K | Mid |
| TSTechSetup | 87% | 520K | Mid |
| MGMegaGamer | 61% | 4.2M | Top |
Audience Understanding
Jenseits della Spielzeit. Comprterminae interessi, Lifestyle-Cluster, Medienkonsum, and brand affinities that define gaming communities.
Casi d'uso
Valutate sponsorizzazione-opportunitan basato su echtem sovrapposizione target. Know exactly which fans match your brand — before signing.
Identificate Creators, la zu il vostro target e marchio passen. Psychographic matching for partnerships that drive real impact.
Comprterminae come il vostro marchio in Gaming-Umgebungen passt. Choose games and communities with the highest affinity for your product category.
Launchen voi Produkte basato su reale targetnachfrage e comportamento. Profile who upgrades, who waits, and what messaging resonates — from casual to competitive.
Importanti prestazioneen per Gaming
Belegen voi sovrapposizione target con Gaming-target. datisupportato da sponsorizzazione-decisioni, la su Zuschauerzahlen oltregehen.
Learn moreTrovate i giusti Gaming-influencer per il vostro marchio. Abbinate nach target-Psychografie, non dopo follower-Zahlen.
Learn moreIdentificate aufsteigende Esports-Talente e wachsende Gaming-Communities, prima che essi ihren culmine raggiungere. Scouten voi la prossimo Generation.
Learn more