Rascasse Audience Intelligence

Spider-Man Viewer Demographics in Germany

Spider-Man has an estimated audience of 2.1M people in Germany.

#4among Animation in Germany
#78among movies & series in Germany
#255in Movies & TV

The average Spider-Man fan in Germany is 30.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Spider-Man ranks #4 among the 476 objects in Animation in Germany — 9.3× the group median.

Its fans are 6.4 years younger than the group average of 37.0.

Women make up 50.0% of the fan base, 8.5 percentage points fewer than the group average.

Compared with the other 475 objects in Animation, Spider-Man fans stand out for their interest in Saga (comic book), Superman (TV series) and Dungeons & Dragons (TV series).

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Saga (comic book), Superman (TV series), Dungeons & Dragons (TV series), with strongest over-indexing on Saga (comic book) (13.96× the country average).

Demographically, the Spider-Man audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

The typical Spider-Man fan in Germany is balanced, around 30.6 years old, with strong Pet Ownership tendencies and a notable affinity for Saga (comic book).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in Germany
Gender
50.0%♀
50.0% male
Age
30.6
average years
Country rank
#3062
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Spider-Man viewers

50.0% are female, 50.0% are male, average age 30.6.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Spider-Man audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age30.6
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Spider-Man audience in Germany
Age bracketShare%
16-2443%
25-3424%
35-4418%
45-5411%
55+4%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Spider-Man audience comes from Germany.

Worldwide audience distribution share by country for Spider-Man
CountryShare
United States34.0%
India8.0%
Mexico6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spider-Man fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K1.24×
02Rheinland-Pfalz~200K1.11×
03Bremen~30K1.10×
04Niedersachsen~300K1.06×
05Hessen~200K1.05×
06Saarland~40K1.05×
07Baden-Württemberg~400K1.03×
08Berlin~100K1.02×
09Hamburg~60K1.00×
10Bayern~400K0.98×
11Schleswig-Holstein~100K0.98×
12Brandenburg~80K0.90×
13Thüringen~60K0.89×
14Sachsen-Anhalt~60K0.88×
15Sachsen~100K0.87×
16Mecklenburg-Vorpommern~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Spider-Man, Germany
0.83×1.00×1.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spider-Man audience vs. the country average
#·InterestCategoryAffinity×
01Saga (comic book)Literature13.96×
02Superman (TV series)Movies & TV12.62×
03Dungeons & Dragons (TV series)Movies & TV10.34×
04PeacemakerMovies & TV7.31×
05Death in Paradise (TV series)Movies & TV7.25×
06American comic bookLiterature6.59×
07Wonder WomanMovies & TV6.43×
08Tom HollandMovies & TV6.17×
09DrachenlordInternet & Social Media6.17×
10Action figureKids & Family5.57×
11SupergirlMovies & TV5.33×
12Pedro PascalMovies & TV5.26×
13OtakuLiterature5.18×
14SupermanMovies & TV5.00×
15One PieceMovies & TV4.05×
16Comic bookLiterature3.83×
17Stranger ThingsMovies & TV3.40×
18GodzillaMovies & TV3.27×
19TikTokInternet & Social Media3.02×
20Harry PotterMovies & TV2.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spider-Man audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spider-Man audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.23×
MindfulnessBALANCE1.15×
Social Media UsageJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spider-Man audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Career OrientationPOWER0.73×
PatriotismCONSERVATISM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

See Spider-Man audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Spider-Man over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/spider-man-59813” · Methodology