Rascasse Audience Intelligence

Teletubbies Target Market in Germany

Teletubbies has an estimated audience of 496K people in Germany.

#215among TV series in Germany
#1556among brands in Germany
#258in Kids & Family

The average Teletubbies fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

Its fans are 1.0 years older than the group average of 39.0.

Women make up 50.1% of the fan base, 7.3 percentage points fewer than the group average.

Compared with the other 4037 objects in TV series, Teletubbies fans stand out for their interest in Diapering, Oggy and the Cockroaches and BabyTV.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Diapering, Oggy and the Cockroaches, BabyTV, with strongest over-indexing on Diapering (194.98× the country average).

Demographically, the Teletubbies audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.

The typical Teletubbies fan in Germany is balanced, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Diapering.

Category: Kids & Family · Type: Brand · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
496K
in Germany
Gender
50.1%♀
49.9% male
Age
40.0
average years
Country rank
#11606
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Teletubbies

50.1% are female, 49.9% are male, average age 40.0.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Teletubbies audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age40.0
Estimated audience size496K
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Teletubbies audience in Germany
Age bracketShare%
16-2413%
25-3420%
35-4428%
45-5428%
55+11%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Teletubbies audience comes from Germany.

Worldwide audience distribution share by country for Teletubbies
CountryShare
United States20.2%
United Kingdom8.9%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Teletubbies customers by region in Germany
#RegionReachAffinity×
01Bayern~90K1.17×
02Baden-Württemberg~70K1.09×
03Nordrhein-Westfalen~100K1.06×
04Hessen~40K1.06×
05Rheinland-Pfalz~20K1.05×
06Berlin~20K1.02×
07Sachsen~20K1.01×
08Saarland~6K1.01×
09Hamburg~10K1.00×
10Niedersachsen~40K0.98×
11Mecklenburg-Vorpommern~9K0.97×
12Thüringen~10K0.95×
13Bremen~4K0.95×
14Brandenburg~10K0.92×
15Schleswig-Holstein~20K0.91×
16Sachsen-Anhalt~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Teletubbies, Germany
0.86×1.00×1.17×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Teletubbies audience vs. the country average
#·InterestCategoryAffinity×
01DiaperingKids & Family194.98×
02Oggy and the CockroachesMovies & TV183.59×
03BabyTVKids & Family160.54×
04Monopoly JuniorKids & Family150.55×
05Swim diaperKids & Family134.88×
06BarbieMovies & TV131.37×
07SpongeBob SquarePants (character)Movies & TV125.99×
08Phineas and FerbMovies & TV123.60×
09Educational video gameGames122.84×
10Kim PossibleMovies & TV112.28×
11Dora the ExplorerMovies & TV106.38×
12Toilet trainingKids & Family82.54×
13Alvin and the Chipmunks (film)Movies & TV76.33×
14Cloth diaperKids & Family58.73×
15Looney TunesMovies & TV53.53×
16Winnie-the-PoohKids & Family39.66×
17Hot WheelsKids & Family31.58×
18PlaymobilKids & Family19.73×
19Powdered milkKids & Family15.31×
20Smyths ToysKids & Family7.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Teletubbies audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Teletubbies audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.57×
Convenience OrientationPREMIUM1.49×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Teletubbies audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.00×
Early Adopter MentalityPOWER1.03×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Teletubbies over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/teletubbies-44044” · Methodology