For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 37, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMichelin | 849k | 3.0% | 45.5 | 23.9% | Tires |
| 2 | PPirelli | 498k | 5.3% | 47.2 | 16.6% | Tires |
| 3 | BBridgestone | 415k | 3.3% | 45.9 | 18.3% | Tires |
| 4 | DDunlop Tyres | 185k | 7.8% | 44.4 | 23.4% | Tires |
| 5 | FFalken Tires | 86k | 5.6% | 48.9 | 15.9% | Tires |
| 6 | BBFGoodrich | 38k | 1.9% | 45.6 | 33.5% | Tires |
| 7 | AApollo Tyres | 27k | 2.1% | 45.2 | 7.9% | Tires |
| 8 | KKumho Tires | 18k | 1.8% | 40.0 | 30.5% | Tires |
| 9 | FFirestone Tires | 18k | 1.8% | 39.1 | 42.1% | Tires |
| 10 | NNokian Tyres | 15k | 2.4% | 42.0 | 29.2% | Tires |
| 11 | MMaxxis | 13k | 1.2% | 46.7 | 19.9% | Tires |
| 12 | BBFGoodrich Tires | 12k | 3.9% | 45.9 | 8.1% | Tires |
| 13 | NNexen Tire | 12k | 2.0% | 46.6 | 0.0% | Tires |
| 14 | VVredestein | 8.4k | 2.3% | 46.4 | 20.2% | Tires |
| 15 | UUniroyal | 8k | 3.3% | 46.2 | 16.2% | Tires |
| 16 | CCEAT | 7.2k | 1.1% | 43.9 | 20.2% | Tires |
| 17 | LLinglong Tire | 6.4k | 5.1% | 44.1 | 30.7% | Tires |
| 18 | BBKT Tires | 5.2k | 1.9% | 45.0 | 24.4% | Tires |
| 19 | BBridgestone Tires | 5.1k | 0.9% | 38.2 | 31.0% | Tires |
| 20 | PPrometeon | 2.5k | 1.7% | 46.9 | 20.4% | Tires |
| 21 | SSemperit | 2.3k | 1.1% | 46.8 | 22.3% | Tires |
| 22 | TTire Kingdom | 1.2k | 0.1% | 41.3 | 33.7% | Tires |
| 23 | EExpress Oil Change & Tire Engineers | 606 | 0.0% | 40.6 | 39.1% | Tires |
| 24 | GGoodyear Tire and Rubber Company | 596 | 0.0% | 45.3 | 26.2% | Tires |
| 25 | CCanadian Tire | 457 | 0.0% | 38.0 | 50.0% | Tires |
| 26 | HHankook Tire | 365 | 0.0% | 43.9 | 20.6% | Tires |
| 27 | MMonro Auto Service and Tire Centers | 321 | 0.0% | 40.3 | 34.6% | Tires |
| 28 | TToyo Tire & Rubber Company | 237 | 0.0% | 43.9 | 22.4% | Tires |
| 29 | SStarmaxx | 186 | 0.7% | — | — | Tires |
| 30 | TTuffy Tire & Auto Service | 181 | 0.0% | 40.5 | 39.1% | Tires |
| 31 | PPirelli Tire North America | 117 | 2.0% | 43.4 | 24.2% | Tires |
| 32 | KKleber (tyres) | 106 | 0.3% | 43.4 | 22.8% | Tires |
| 33 | MMavis Tire Express Services | 93 | 6.9% | 40.5 | 33.2% | Tires |
| 34 | YYokohama Rubber Company | 65 | 1.5% | 44.6 | 20.5% | Tires |
| 35 | CCooper Tire & Rubber Company | 53 | 1.3% | 41.3 | 42.6% | Tires |
| 36 | NNankang Rubber Tire | 30 | 0.2% | 47.6 | 7.0% | Tires |
| 37 | DDunlop Rubber | 25 | 0.9% | 46.9 | 60.2% | Tires |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular tires compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each tires by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest tires in United Kingdom?
Michelin currently leads with an estimated audience of 849k people in United Kingdom.