Rascasse Audience Intelligence

Tom Kaulitz Audience in Germany

Tom Kaulitz has an estimated audience of 2.9M people in Germany.

#5among Rock in Germany
#182among people in Germany#174in Music & Radio

The average Tom Kaulitz fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Tom Kaulitz ranks #5 among the 1303 objects in Rock in Germany — 5.8× the group median.

Its fans are 4.9 years younger than the group average of 42.6.

Women make up 71.7% of the fan base, 27.8 percentage points more than the group average.

Compared with the other 1302 objects in Rock, Tom Kaulitz fans stand out for their interest in Tokio Hotel, Pitbull (rapper) and Mike Singer.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Tokio Hotel, Pitbull (rapper), Mike Singer, with strongest over-indexing on Tokio Hotel (25.03× the country average).

Demographically, the Tom Kaulitz audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Creativity.

The typical Tom Kaulitz fan in Germany is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Tokio Hotel.

Category: Music & Radio · Type: Person · Subtype: Rock

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in Germany
Gender
71.7%♀
28.3% male
Age
37.7
average years
Country rank
#2309
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Tom Kaulitz fans

71.7% are female, 28.3% are male, average age 37.7.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Tom Kaulitz audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age37.7
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Tom Kaulitz audience in Germany
Age bracketShare%
16-2427%
25-3419%
35-4418%
45-5420%
55+16%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Tom Kaulitz audience comes from Germany.

Worldwide audience distribution share by country for Tom Kaulitz
CountryShare
Germany22.6%
United States16.7%
Brazil9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tom Kaulitz fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K1.19×
02Sachsen~200K1.14×
03Brandenburg~100K1.08×
04Thüringen~80K1.06×
05Mecklenburg-Vorpommern~60K1.05×
06Niedersachsen~300K1.03×
07Hamburg~70K1.02×
08Nordrhein-Westfalen~600K1.01×
09Berlin~100K1.00×
10Schleswig-Holstein~100K1.00×
11Bayern~500K0.97×
12Rheinland-Pfalz~100K0.95×
13Baden-Württemberg~400K0.92×
14Hessen~200K0.90×
15Saarland~30K0.86×
16Bremen~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Tom Kaulitz, Germany
0.82×1.00×1.19×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tom Kaulitz audience vs. the country average
#·InterestCategoryAffinity×
01Tokio HotelMusic & Radio25.03×
02Pitbull (rapper)Music & Radio13.57×
03Mike SingerMusic & Radio13.39×
04Ronan KeatingMusic & Radio10.83×
05NellyMusic & Radio9.86×
06Kelly OsbourneMusic & Radio9.49×
07Anna-Maria ZimmermannMusic & Radio9.46×
08Jon BernthalMovies & TV8.59×
09Sam NeillMovies & TV7.60×
10DJ BoBoMusic & Radio7.30×
11Ross AntonyMovies & TV6.09×
12Heidi KlumFashion & Accessoires5.19×
13Alles was zähltMovies & TV4.51×
14Bonnie TylerMusic & Radio3.39×
15Let's Dance (German TV series)Movies & TV3.08×
16Sarah EngelsMovies & TV3.06×
17Gute Zeiten, schlechte ZeitenMovies & TV2.55×
18NatureHome & Garden2.43×
19FamilyKids & Family2.07×
20TagesschauMovies & TV1.97×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tom Kaulitz audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tom Kaulitz audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.28×
CreativityOPEN1.19×
Community OrientationOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tom Kaulitz audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Sports ActivityPOWER0.84×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Rock audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Tom Kaulitz over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/tom-kaulitz-10000154” · Methodology