Rascasse Audience Intelligence

Ducati Target Market in United States

Ducati has an estimated audience of 5.1M people in United States.

#4among Motorcycles in United States
#717among brands in United States#256in Cars & Mobility

The average Ducati fan in United States is 36.7 years old, more male, and lives primarily in California.

By number of fans, Ducati ranks #4 among the 45 objects in Motorcycles in United States — 16.3× the group median.

Its fans are 2.4 years younger than the group average of 39.1.

Women make up 18.4% of the fan base, 5.6 percentage points fewer than the group average.

Compared with the other 44 objects in Motorcycles, Ducati fans stand out for their interest in Off-road racing, Car classification and Shooting sport.

Most fans live in California, Florida, Texas.

Top affinities include Motorcycle helmet, Touring motorcycle, Enduro motorcycle, with strongest over-indexing on Motorcycle helmet (14.81× the country average).

Demographically, the Ducati audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical Ducati fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.1M
in United States
Gender
18.4%♀
81.6% male
Age
36.7
average years
Country rank
#6424
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ducati

18.4% are female, 81.6% are male, average age 36.7.

Fig. 02

Gender split

18.4%
Female
81.6%
Male
Demographic split for Ducati audience in United States
MetricValue
Female18.4%
Male81.6%
Average age36.7
Estimated audience size5.1M
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Ducati audience in United States
Age bracketShare%
16-2430%
25-3419%
35-4417%
45-5417%
55+16%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Ducati audience comes from United States.

Worldwide audience distribution share by country for Ducati
CountryShare
United States14.0%
Italy11.8%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ducati customers by region in United States
#RegionReachAffinity×
01Utah~70K1.44×
02Colorado~100K1.34×
03South Carolina~100K1.28×
04Florida~400K1.23×
05Washington~100K1.23×
06Idaho~30K1.23×
07Wyoming~10K1.21×
08California~700K1.18×
09Alaska~10K1.18×
10New Hampshire~20K1.16×
11Arizona~100K1.15×
12Texas~400K1.13×
13Nevada~60K1.11×
14New Mexico~40K1.09×
15Hawaii~20K1.09×
16Oregon~70K1.08×
17Montana~20K1.04×
18Vermont~10K1.03×
19New York~300K1.02×
20Indiana~100K0.99×
21Oklahoma~60K0.99×
22Virginia~100K0.98×
23Georgia~200K0.97×
24North Carolina~200K0.97×
25Nebraska~30K0.97×
26West Virginia~30K0.96×
27South Dakota~10K0.95×
28New Jersey~100K0.94×
29Kansas~40K0.94×
30North Dakota~10K0.94×
31Tennessee~100K0.93×
32Connecticut~50K0.93×
33Arkansas~40K0.93×
34Pennsylvania~200K0.92×
35Ohio~200K0.91×
36Michigan~100K0.91×
37Illinois~200K0.90×
38Massachusetts~100K0.90×
39Missouri~90K0.90×
40Wisconsin~80K0.90×
41Alabama~70K0.90×
42Minnesota~80K0.87×
43Kentucky~60K0.87×
44Maine~20K0.87×
45Iowa~40K0.86×
46Rhode Island~10K0.84×
47Louisiana~60K0.83×
48Maryland~80K0.81×
49Mississippi~30K0.74×
50Delaware~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Ducati, United States
0.74×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ducati audience vs. the country average
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility14.81×
02Touring motorcycleCars & Mobility14.31×
03Enduro motorcycleSports12.18×
04Sport bikeCars & Mobility11.40×
05Motorcycle sportSports10.95×
06SuzukiCars & Mobility10.53×
07EndurocrossCars & Mobility10.43×
08Freestyle MotocrossSports9.33×
09Motorcycle clubCars & Mobility9.25×
10KawasakiCars & Mobility9.08×
11Motorcycle accessoriesCars & Mobility7.97×
12MotorcyclingCars & Mobility7.08×
13Indian (motorcycle)Cars & Mobility7.00×
14Off-road racingCars & Mobility6.64×
15Motorcycle racingCars & Mobility5.59×
16Car classificationCars & Mobility5.09×
17BusCars & Mobility4.51×
18Shooting sportSports4.26×
19RoadTravel & Leisure3.68×
20Fitness and wellnessSports1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ducati audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ducati audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.13×
PatriotismCONSERVATISM1.48×
Early Adopter MentalityPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ducati audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.55×
Convenience OrientationPREMIUM0.67×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorcycles audiences in United States

See Ducati audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ducati over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ducati-17888” · Methodology