Rascasse Audience Intelligence

Cheerios Target Market in United States

Cheerios has an estimated audience of 1.8M people in United States.

#3among Breakfast in United States
#1671among brands in United States#933in Food & Beverages

The average Cheerios fan in United States is 46.7 years old, more female, and lives primarily in California.

By number of fans, Cheerios ranks #3 among the 22 objects in Breakfast in United States — 24.1× the group median.

Its fans are 8.6 years older than the group average of 38.1.

Women make up 75.7% of the fan base, 17.2 percentage points more than the group average.

Compared with the other 21 objects in Breakfast, Cheerios fans stand out for their interest in Hypermarket, Non-alcoholic beverage and Family Dollar.

Most fans live in California, New York, Texas.

Top affinities include Hypermarket, Non-alcoholic beverage, Family Dollar, with strongest over-indexing on Hypermarket (4.02× the country average).

Demographically, the Cheerios audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Community Orientation, Patriotism.

The typical Cheerios fan in United States is more female, around 46.7 years old, with strong Community Orientation tendencies and a notable affinity for Hypermarket.

Category: Food & Beverages · Type: Brand · Subtype: Breakfast

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
75.7%♀
24.3% male
Age
46.7
average years
Country rank
#15144
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Cheerios

75.7% are female, 24.3% are male, average age 46.7.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Cheerios audience in United States
MetricValue
Female75.7%
Male24.3%
Average age46.7
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Cheerios audience in United States
Age bracketShare%
16-249%
25-3413%
35-4417%
45-5420%
55+40%
Fig. 04

Worldwide distribution

64.9%

of the worldwide Cheerios audience comes from United States.

Worldwide audience distribution share by country for Cheerios
CountryShare
United States64.9%
Canada5.7%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cheerios customers by region in United States
#RegionReachAffinity×
01New York~100K1.22×
02New Jersey~60K1.19×
03Massachusetts~50K1.17×
04Maryland~40K1.16×
05Virginia~50K1.14×
06Alabama~30K1.13×
07Pennsylvania~80K1.10×
08Minnesota~30K1.09×
09Connecticut~20K1.09×
10Illinois~80K1.08×
11California~200K1.07×
12Arizona~40K1.07×
13Nebraska~10K1.07×
14Rhode Island~6K1.07×
15Wisconsin~30K1.06×
16Iowa~20K1.06×
17Texas~100K1.05×
18North Carolina~60K1.05×
19Georgia~60K1.04×
20Michigan~60K1.04×
21Delaware~6K1.04×
22Louisiana~30K1.03×
23North Dakota~4K1.03×
24Indiana~40K1.02×
25Arkansas~20K1.02×
26New Hampshire~7K1.02×
27Kentucky~20K1.01×
28Alaska~4K1.01×
29Mississippi~20K1.00×
30Kansas~20K1.00×
31South Dakota~5K1.00×
32Ohio~60K0.99×
33Washington~40K0.99×
34West Virginia~10K0.99×
35Oregon~20K0.98×
36Oklahoma~20K0.97×
37Maine~7K0.97×
38Florida~100K0.96×
39Tennessee~40K0.95×
40Missouri~30K0.95×
41South Carolina~30K0.93×
42Vermont~3K0.93×
43Utah~20K0.92×
44Hawaii~7K0.90×
45Nevada~20K0.89×
46Idaho~9K0.85×
47Washington, District of Columbia~3K0.85×
48Colorado~30K0.83×
49New Mexico~9K0.81×
50Montana~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Cheerios, United States
0.78×1.00×1.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cheerios audience vs. the country average
#·InterestCategoryAffinity×
01HypermarketShopping4.02×
02Non-alcoholic beverageFood & Beverages3.48×
03Family DollarFashion & Accessoires3.14×
04Microwave ovenHome & Garden2.83×
05Panda ExpressFood & Beverages2.79×
06Britney SpearsMusic & Radio2.61×
07The UPS StoreShopping2.60×
08Dollar GeneralShopping2.40×
09Hardware storeHome & Garden2.34×
10Charitable organizationPolitics & Society2.34×
11PharmacyBusiness & Career2.33×
12Discount storesShopping2.31×
13NostalgiaHome & Garden2.11×
14Real propertyHome & Garden2.07×
15GeneticsKids & Family2.01×
16SupermarketShopping1.93×
17Pizza HutFood & Beverages1.91×
18TraditionPolitics & Society1.87×
19Nonprofit organizationPolitics & Society1.81×
20SubwayFood & Beverages1.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cheerios audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cheerios audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.86×
PatriotismCONSERVATISM1.75×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cheerios audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.73×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cheerios over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/cheerios-12706” · Methodology