Rascasse Audience Intelligence

Don Omar Audience in Germany

Don Omar has an estimated audience of 127K people in Germany.

#5among Reggaeton in Germany
#6879among people in Germany#4034in Music & Radio

The average Don Omar fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Don Omar ranks #4 among the 48 objects in Reggaeton in Germany — 16.9× the group median.

Its fans are 1.7 years younger than the group average of 33.4.

Women make up 47.9% of the fan base, 3.1 percentage points more than the group average.

Compared with the other 47 objects in Reggaeton, Don Omar fans stand out for their interest in Cumbia, KaRoL G and The Hills.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Cumbia, KaRoL G, The Hills, with strongest over-indexing on Cumbia (43.28× the country average).

Demographically, the Don Omar audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Urban Lifestyle.

The typical Don Omar fan in Germany is balanced, around 31.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cumbia.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
127K
in Germany
Gender
47.9%♀
52.1% male
Age
31.7
average years
Country rank
#29864
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Don Omar fans

47.9% are female, 52.1% are male, average age 31.7.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Don Omar audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age31.7
Estimated audience size127K
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Don Omar audience in Germany
Age bracketShare%
16-2444%
25-3421%
35-4415%
45-5412%
55+8%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Don Omar audience comes from Germany.

Worldwide audience distribution share by country for Don Omar
CountryShare
United States27.6%
Spain12.1%
Mexico11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Don Omar fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~10K1.33×
02Hamburg~4K1.24×
03Berlin~7K1.22×
04Baden-Württemberg~20K1.19×
05Bayern~20K1.16×
06Nordrhein-Westfalen~30K1.11×
07Rheinland-Pfalz~7K1.08×
08Bremen~1K1.05×
09Niedersachsen~10K0.96×
10Saarland~2K0.93×
11Sachsen~6K0.92×
12Schleswig-Holstein~4K0.89×
13Brandenburg~3K0.84×
14Sachsen-Anhalt~3K0.84×
15Thüringen~3K0.82×
16Mecklenburg-Vorpommern~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Don Omar, Germany
0.81×1.00×1.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Don Omar audience vs. the country average
#·InterestCategoryAffinity×
01CumbiaMusic & Radio43.28×
02KaRoL GMusic & Radio42.20×
03The HillsMovies & TV42.14×
04Disney, OklahomaPOI38.34×
05Marc AnthonyMusic & Radio37.41×
06Merengue musicMusic & Radio32.23×
07Bachata (dance)Music & Radio27.49×
08RosalíaMusic & Radio24.38×
09Swing (dance)Music & Radio23.45×
10Easy (store)Home & Garden21.39×
11Enrique IglesiasMusic & Radio20.63×
12Salsa musicMusic & Radio20.42×
13ShakiraMusic & Radio17.89×
14Latin danceSports17.67×
15Riviera MayaTravel & Leisure15.81×
16Latin popMusic & Radio15.69×
17ReggaetonMusic & Radio15.50×
18Bad BunnyMusic & Radio12.30×
19Moda FemininaFashion & Accessoires11.80×
20Jennifer LopezMusic & Radio10.33×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Don Omar audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Don Omar audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.04×
Luxury OrientationPREMIUM1.00×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Don Omar audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.27×
ExtroversionTHRILL0.41×
PatriotismCONSERVATISM0.42×
0×1.00× baseline2×
Appendix

Explore more audiences

See Don Omar audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Don Omar over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/don-omar-8767” · Methodology