Contact us
Popularity ranking · Germany

The 100 most popular Cosmetics in Germany

This curated ranking covers the 100 largest cosmetics in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 184 cosmetics tracked in Germany, the 100 ranked here account for the largest measured audience reach. Cosmetics, Eyelash and Permanent makeup lead the list with a combined estimated audience of 29M people. Across all 100 entries the average audience size is 976k, and the largest, Cosmetics, reaches around 20M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are updated quarterly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Every entity in this table has a full profile.

Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.

Open the directory → I'm a rights holder or venue → I'm a brand or agency →

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Cosmetics 20M 39.2 70.0% Cosmetics
2 Eyelash 4.6M 37.6 75.3% Cosmetics
3 Permanent makeup 4.6M 37.2 75.8% Cosmetics
4 Makeup Tutorials 3.7M 35.2 76.7% Cosmetics
5 Mascara 3.7M 37.3 81.7% Cosmetics
6 Eyebrow 3.6M 37.4 76.1% Cosmetics
7 Lipstick 3.2M 36.7 79.7% Cosmetics
8 Eye shadow 3.1M 36.7 80.1% Cosmetics
9 Face powder 3.1M 36.6 82.5% Cosmetics
10 Lip gloss 2.9M 36.6 80.1% Cosmetics
11 Foundation (cosmetics) 2.7M 37.0 82.1% Cosmetics
12 Eye liner 2.7M 36.6 79.6% Cosmetics
13 Makeup brush 2.6M 34.6 80.5% Cosmetics
14 Make-up artist 2.5M 32.0 74.3% Cosmetics
15 Pigment 2.4M 36.3 64.9% Cosmetics
16 Concealer 2.3M 37.3 81.6% Cosmetics
17 Beauty Makeup 2.3M 30.5 72.0% Cosmetics
18 Charlotte Tilbury 2.1M 35.6 77.2% Cosmetics
19 Pink Lipstick 1.5M 37.6 81.2% Cosmetics
20 Lancôme 1.4M 37.8 81.3% Cosmetics
21 Maquillaje Profesional 1.3M 35.4 65.8% Cosmetics
22 CC cream 1.2M 35.0 85.5% Cosmetics
23 Clinique 1.1M 37.6 82.0% Cosmetics
24 Maybelline 1M 35.9 87.7% Cosmetics
25 MAC Cosmetics 940k 24.8 97.2% Cosmetics
26 Huda Beauty 923k 28.0 79.2% Cosmetics
27 Guerlain 791k 41.8 81.9% Cosmetics
28 Shiseido 777k 39.1 81.1% Cosmetics
29 KIKO Milano 701k 33.3 87.6% Cosmetics
30 Rouge (cosmetics) 633k 29.1 80.3% Cosmetics
31 Bobbi Brown 624k 30.5 82.4% Cosmetics
32 FentyBeauty 603k 28.6 78.6% Cosmetics
33 Lip liner 534k 30.6 83.7% Cosmetics
34 Eyes Lips Face 516k 28.3 73.2% Cosmetics
35 Essence 500k 36.3 80.3% Cosmetics
36 Medicube 477k 34.0 73.2% Cosmetics
37 It Cosmetics 473k 32.5 52.0% Cosmetics
38 Caudalie 471k 37.5 85.1% Cosmetics
39 Eyelid 439k 37.1 88.4% Cosmetics
40 Airbrush makeup 438k 31.0 78.6% Cosmetics
41 Anastasia Beverly Hills 432k 28.6 80.9% Cosmetics
42 Primer (cosmetics) 415k 30.3 85.1% Cosmetics
43 Prosthetic makeup 394k 29.6 74.2% Cosmetics
44 Revlon 382k 36.1 80.6% Cosmetics
45 Mary Kay 340k 34.2 82.3% Cosmetics
46 Herbivore 290k 40.4 63.0% Cosmetics
47 Nyx 269k 33.5 94.5% Cosmetics
48 Fenty Beauty 258k 37.5 76.6% Cosmetics
49 Yepoda 258k 33.8 74.8% Cosmetics
50 Ludwig Beck 254k 44.2 72.0% Cosmetics
51 Highlighter 228k 27.8 84.4% Cosmetics
52 Gitti 201k 36.0 80.0% Cosmetics
53 Maquillaje 199k 28.6 82.7% Cosmetics
54 Alverde Naturkosmetik 198k 34.4 78.3% Cosmetics
55 essie 197k 35.4 98.1% Cosmetics
56 BH Cosmetics 194k 31.2 73.4% Cosmetics
57 Elizabeth Arden 187k 37.6 80.4% Cosmetics
58 Basler 173k 37.4 73.1% Cosmetics
59 Blush 173k 36.6 87.5% Cosmetics
60 Avon 170k 34.7 67.7% Cosmetics
61 Max Factor 166k 39.6 85.9% Cosmetics
62 Laura Mercier 157k 30.6 74.4% Cosmetics
63 La Mer (cosmetics) 146k 36.8 100.0% Cosmetics
64 catrice 132k 33.6 82.5% Cosmetics
65 Loreal PARIS 126k 33.4 78.4% Cosmetics
66 Korea Cosmetics 123k 36.2 65.4% Cosmetics
67 Oriflame 119k 35.7 63.6% Cosmetics
68 la prairie 107k 37.9 69.7% Cosmetics
69 Rimmel 98k 34.5 76.4% Cosmetics
70 Eyelash curler 96k 30.3 81.0% Cosmetics
71 ZOEVA 94k 36.5 82.6% Cosmetics
72 ELF Cosmetics 90k 30.5 87.7% Cosmetics
73 ColourPop 77k 27.4 80.9% Cosmetics
74 Kylie Cosmetics 77k 24.3 84.6% Cosmetics
75 ChapStick 71k 31.9 77.7% Cosmetics
76 Hard Candy (cosmetics) 71k 35.1 71.3% Cosmetics
77 Sisley Paris 69k 33.3 58.4% Cosmetics
78 Eveline Cosmetics 67k 39.5 58.1% Cosmetics
79 Zest (brand) 65k 42.8 28.4% Cosmetics
80 Get Ready With Me 64k 36.5 66.0% Content type
81 Ulzzang 61k 33.5 40.8% Cosmetics
82 NABLA Cosmetics 58k 31.7 89.5% Cosmetics
83 Hourglass Cosmetics 51k 34.9 77.4% Cosmetics
84 Lethal Cosmetics 49k 39.2 74.9% Cosmetics
85 Real Techniques 46k 39.2 69.8% Cosmetics
86 Isadora 43k 30.4 64.1% Cosmetics
87 Ole Henriksen 41k 34.5 68.6% Cosmetics
88 Cosnova 37k 36.9 71.4% Cosmetics
89 wet n wild 32k 35.5 85.6% Cosmetics
90 Kevyn Aucoin 30k 36.9 54.7% Cosmetics
91 Sleek MakeUP 29k 31.5 74.2% Cosmetics
92 Wet 'n Wild (brand) 28k 40.2 43.3% Cosmetics
93 Kao Corporation 27k 32.8 98.5% Cosmetics
94 Flormar 24k 32.6 60.3% Cosmetics
95 Sally Hansen 24k 32.7 89.3% Cosmetics
96 Amorepacific Corporation 19k 32.7 79.1% Cosmetics
97 Milk Makeup 19k 32.0 76.4% Cosmetics
98 Burt's Bees 18k 35.7 76.9% Cosmetics
99 Stila 17k 40.9 80.2% Cosmetics
100 Lime Crime 16k 30.5 80.4% Cosmetics

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory → For brands, rights holders & promoters →

Frequently asked questions

How is this list of the most popular cosmetics compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.

What is the largest cosmetics in Germany?

Cosmetics currently leads with an estimated audience of 20M people in Germany.

Other top lists in Germany

Religions Soft Drinks Film Critics Tobaccos Smart Devices Volksfests Opera Houses Architect / Designers Musical Genres Real Estate
Related top lists Beauty & Wellness · More audiences in Germany