Rascasse Audience Intelligence

Bulgari Target Market in Germany

Bulgari has an estimated audience of 1.8M people in Germany.

#16among Luxury fashion in Germany
#477among brands in Germany
#205in Fashion & Accessoires

The average Bulgari fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Bulgari ranks #15 among the 107 objects in Luxury fashion in Germany — 5.3× the group median.

Its fans are 3.8 years older than the group average of 36.0.

Compared with the other 106 objects in Luxury fashion, Bulgari fans stand out for their interest in Italian fashion, Armani Exchange and Creative director.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Italian fashion, Armani Exchange, Creative director, with strongest over-indexing on Italian fashion (12.15× the country average).

Demographically, the Bulgari audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

The typical Bulgari fan in Germany is more female, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Italian fashion.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in Germany
Gender
62.2%♀
37.8% male
Age
39.8
average years
Country rank
#3739
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bulgari

62.2% are female, 37.8% are male, average age 39.8.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Bulgari audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age39.8
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Bulgari audience in Germany
Age bracketShare%
16-2413%
25-3425%
35-4425%
45-5421%
55+16%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Bulgari audience comes from Germany.

Worldwide audience distribution share by country for Bulgari
CountryShare
United States21.0%
Italy15.3%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bulgari customers by region in Germany
#RegionReachAffinity×
01Hamburg~70K1.65×
02Hessen~200K1.57×
03Berlin~100K1.51×
04Bayern~400K1.28×
05Nordrhein-Westfalen~500K1.24×
06Baden-Württemberg~200K1.05×
07Schleswig-Holstein~60K0.99×
08Rheinland-Pfalz~90K0.98×
09Bremen~10K0.96×
10Saarland~20K0.86×
11Niedersachsen~100K0.83×
12Brandenburg~40K0.76×
13Mecklenburg-Vorpommern~20K0.68×
14Sachsen-Anhalt~30K0.65×
15Thüringen~30K0.63×
16Sachsen~50K0.61×
Fig. 06

Affinity by region

Affinity by region — Bulgari, Germany
0.61×1.00×1.65×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bulgari audience vs. the country average
#·InterestCategoryAffinity×
01Italian fashionFashion & Accessoires12.15×
02Armani ExchangeFashion & Accessoires10.46×
03Creative directorBusiness & Career10.08×
04Miu MiuFashion & Accessoires8.13×
05Tom FordFashion & Accessoires7.56×
06Bottega VenetaFashion & Accessoires7.55×
07DKNYFashion & Accessoires7.27×
08CartierFashion & Accessoires6.38×
09Ready-to-wearFashion & Accessoires5.82×
10HermèsFashion & Accessoires5.59×
11Luxury TravelTravel & Leisure5.47×
12LOEWEFashion & Accessoires5.44×
13GivenchyFashion & Accessoires5.21×
14PandoraFashion & Accessoires5.11×
15COSShopping4.77×
16Business classTravel & Leisure4.72×
17BurberryFashion & Accessoires4.67×
18Designer clothingFashion & Accessoires3.27×
19Louis VuittonFashion & Accessoires3.03×
20Arts and musicArts & Culture1.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bulgari audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bulgari audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.71×
Quality AwarenessPREMIUM2.66×
Design AffinityPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bulgari audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
PatriotismCONSERVATISM0.60×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Luxury fashion audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Bulgari over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/bulgari-15372” · Methodology