Rascasse Audience Intelligence

National Careers Service Audience in United Kingdom

National Careers Service has an estimated audience of 222K people in United Kingdom.

#204among NGOs & parties in United Kingdom
#1407in Business & Career

The average National Careers Service fan in United Kingdom is 43.7 years old, more female, and lives primarily in North West.

Most fans live in North West, South East, Greater London.

Top affinities include Educational leadership, Identity theft, Teaching English as a foreign language, with strongest over-indexing on Educational leadership (39.95× the country average).

Demographically, the National Careers Service audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Social Media Usage.

The typical National Careers Service fan in United Kingdom is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Educational leadership.

Category: Business & Career · Type: NGO / Political Party

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
222K
in United Kingdom
Gender
68.5%♀
31.5% male
Age
43.7
average years
Country rank
#22897
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of National Careers Service fans

68.5% are female, 31.5% are male, average age 43.7.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for National Careers Service audience in United Kingdom
MetricValue
Female68.5%
Male31.5%
Average age43.7
Estimated audience size222K
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the National Careers Service audience in United Kingdom
Age bracketShare%
16-2410%
25-3415%
35-4422%
45-5428%
55+24%
Fig. 04

Worldwide distribution

45.8%

of the worldwide National Careers Service audience comes from United Kingdom.

Worldwide audience distribution share by country for National Careers Service
CountryShare
India46.8%
United Kingdom45.8%
United States1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

National Careers Service fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Northern Ireland~9K1.47×
02North West~30K1.29×
03East Midlands~20K1.28×
04North East~9K1.06×
05South East~30K1.00×
06Wales~10K1.00×
07East of England~20K0.95×
08West Midlands~20K0.91×
09South West~20K0.85×
10Yorkshire and the Humber~20K0.85×
11Greater London~20K0.80×
12Scotland~9K0.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the National Careers Service audience vs. the country average
#·InterestCategoryAffinity×
01Educational leadershipBusiness & Career39.95×
02Identity theftInternet & Social Media24.62×
03Teaching English as a foreign languagePolitics & Society21.80×
04UCASBusiness & Career21.13×
05RavensburgerKids & Family20.72×
06Dacia SanderoCars & Mobility12.44×
07Hyundai i10Cars & Mobility11.44×
08SnowmobileCars & Mobility11.40×
09UNiDAYSBusiness & Career7.82×
10The WorksShopping7.69×
11Family (biology)Kids & Family6.07×
12Vision ExpressHealth5.82×
13Celtic nationsPolitics & Society5.01×
14Pound sterlingBusiness & Career4.94×
15ImaginationHealth4.49×
16Atlantic OceanTravel & Leisure4.27×
17We Buy Any CarCars & Mobility4.25×
18Magic (paranormal)Politics & Society3.86×
19TopCashBackShopping3.60×
20Indeed.comBusiness & Career3.08×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the National Careers Service audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the National Careers Service audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.74×
Social Media UsageJOY1.28×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the National Careers Service audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
Sports ActivityPOWER0.98×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Business & Career audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in National Careers Service over the last 12 months. Modelled, not counted; people interested in several ngo / political partys count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/national-careers-service-126560” · Methodology